1h You must not release or use confidential information for any purpose other than that
for which it was given by consumers (*) during the process of selling or buying
residential property without the consumer’s permission, unless legally required to do
so. Personal data should be processed in line with data protection legislation and your
business’s privacy notice
1
(*).
1i Save where you are required to delete such records sooner under applicable law, you
must keep clear and full written (*) records (*) of all transactions for a period of 6 years
and produce them when required by the Ombudsman and/or any enforcement authority,
such as Trading Standards.
1j As a TPO Member (*) you must not take, or be involved in any action which would bring
the scheme into disrepute.
Publicity
1k In accordance with the Alternative Dispute Resolution for Consumer Disputes
(Competent Authorities and Information) Regulations 2015, you must include TPO’s
name and website address on your website, within your terms of business and within
any other sales or service contract you agree with a consumer.
1l You must use and display material promoting the Code of Practice as provided by TPO.
You must prominently display the TPO logo in the window of all your offices, your
website(s), your letterheads (including emails and other digital communications) and
your marketing material (including advertisements).
1m You must have available, free of charge, copies of this Code of Practice and Consumer
Guide to give to consumers in all your offices.
2. Duty of Care and Conflict of Interest
2a You must treat all those involved in the proposed sale or purchase including sellers and
buyers fairly and with courtesy.
2b When instructed, your duty of care is to the client (*). You must offer suitable advice to
meet the client’s aims and needs. Where the law and the interests of the client conflicts,
adherence to the law must prevail.
2c You must avoid any conflict of interest. You must disclose at the earliest opportunity in
writing (*) to consumers or any relevant third party any existing conflict of interest, or
any circumstances which might give rise to a conflict of interest.
2d If you intend to offer or recommend to consumers surveying, financial, investment,
insurance, conveyancing or other services, or those of an associate (*) or connected
person (*), where the service provider rewards you for the referral by way of money,
gifts or any other form of benefit, you must disclose this arrangement to consumers in
accordance with the National Trading Standards Estate Agency Team’s ‘Guidance On
Transparency of Fees Involving Property Sales’
2
.
2e Consumer requirements are key and this applies to the buyer as well as the seller. You
should complete a consumer fact find to ensure that any specific requirements are
taken into consideration.
2f You must by law
3
tell the seller if you intend to offer buyers surveying, financial,
investment, insurance, conveyancing or other services or those of an associate or
connected person in connection with that purchase, before the seller has committed
any liability to you. Thereafter, you must inform the client in writing or in the
memorandum of sale, as soon as reasonably possible after you find out that a buyer,
who has made an offer, has applied to use one or more of these services in connection
with that purchase.
2g If your firm is instructed to sell a property and you, an employee or an associate (or an
associate of the employee of your firm) is intending to buy it you must by law, before
negotiations begin, give all the relevant facts, in writing, to the seller; and as soon as
possible to the seller’s representative.
2h If you, an employee or an associate is intending to buy a property which your firm is
instructed to sell, that person must take no further direct part in the sale of that property
on behalf of your business.
2i If you are selling a property that is owned by you, an employee or an associate (or an
associate of an employee) or in which you, an employee (or an associate of an employee)
has an interest, you must by law, before negotiations begin, immediately make this
known, in writing. The person who is selling should not participate in the direct sale of
the property.
3. Advertising for New Business (Canvassing)
3a You must not use unfair methods when seeking new business. Advertising material
should be in accordance with the Advertising Standards Authority’s (ASA) Codes and
must be truthful, not misleading and fully explain who the message is from, its purposes
and how the consumer’s interest can be followed up.
3b In your canvassing material, if you seek to use a property you have recently sold and where
completion has occurred, you must obtain the new owner’s prior permission in writing.
3c Fees must be shown inclusive of VAT alongside a statement confirming that VAT is included.
3d If a consumer is interested in using your services, you must draw to their attention, and
explain before they are committed to another contract, the potential of paying fees to
more than one agent where another agent has been previously instructed.
3e You must take decisions on the content of your advertisements independent of your
competitors, such as how you advertise your fees, charges or any additional costs, or
any special offers, discounts or other value offering.
3f You must act promptly if a consumer asks you to stop canvassing them.
4. Market Appraisal
4a When you give advice to someone selling their property, that advice must be in the
consumer’s best interests and within the law. The potential benefits and disadvantages
of any recommended method of sale must be explained in clear terms and take into
account consumer (*) requirements as outlined in paragraph 2e.
1
https://ico.org.uk/for-organisations/resources-and-support/
2
https://en.powys.gov.uk/article/3989/Business-Information-NTSEAT
3
http://www.legislation.gov.uk/uksi/1991/859/contents/made