Market Summary
Americans and Australians have a strong relationship that spans the history of both nations.
Australia and the United States share a common heritage, culture and language and have
supported each other in every major international crisis of the past century.
Australia is a prosperous, politically and economically stable, industrialized nation. It enjoys an
enormous natural resource base of agriculture and minerals; a highly developed human
resource base; modern legal and financial systems; and a physical and service infrastructure to
support complex business and industry. Its state-of-the-art transportation and
telecommunications systems (both internal and international) support a well-developed,
economically diversified market.
Australia is the world's 13th largest economy, with nominal GDP of US$1.3 trillion and one of
the highest levels of per capita GDP in the world. It has a large services sector (80% of GDP)
but is also a major exporter of resources, energy, and food. The Australian economy has grown
for 20 consecutive years, except for one negative quarter in late 2008 and has an AAA credit
rating from all three international ratings agencies. Net government debt will peak at 7.2% of
GDP and is falling and the government has pledged to return the federal budget to surplus in
2013. Australia‟s central bank estimates the economy grew 2.75% in 2011 and a similar rate is
projected in 2012. Unemployment fell to 4.9% in April 2012.
Australia has a deep and sophisticated financial market, regulated in accordance with
international norms. In terms of global turnover, Australia's foreign exchange market is the
seventh largest in the world, and the Australian dollar/U.S. dollar currency pairing is the fourth-
most traded globally (BIS, Triennial Central Bank Survey, 2010). Australia‟s four leading banks
are currently ranked in the top 12 in the world in terms of financial security and AA rankings.
In 2011, Australia was ranked as the second easiest place in the world to start up a business,
according to the World Bank. It ranked tenth in terms of 'ease of doing business,' and was the
sixth easiest place to obtain business credit.
Australia‟s trade with the world exceeded US$500 billion in 2010, with a trend growth of over
10% over 5 years. Terms of trade are at historic highs, with strong prices for exports of iron
ore and coal and over a diverse mineral and energy production portfolio. Energy exports will
expand further as large LNG projects in northern Australia (such as the Chevron-Exxon-Shell
Gorgon project) export gas to East Asia. The Australian dollar has been trading near parity with
the U.S. dollar, placing pressure on manufacturing exports and the tourism and education
sectors.
Australian society is increasingly multi-cultural, with the traditional Anglo-Celtic majority now
joined by immigrants from Southern and Eastern Europe, the Middle East, Latin America and
Asia, who are all making their cultural influences felt more vibrantly, including in the restaurant
and food processing industries.
The U.S. - Australia Free Trade Agreement has provided some advantages for U.S. products.
For example, tariff rates for all U.S. food products exported to Australia dropped to zero upon
implementation of the agreement in January 2005. Details of this and other free trade
agreements and negotiations are available on the Australian Department of Foreign Affairs and
Trade website at: http://www.dfat.gov.au/fta/index.html.
The market for food grocery sales in Australia is concentrated along the east coast where
population and disposable income are greatest. New South Wales (NSW) and the Australian
Capital Territory dominate with a 33% share of the supermarket and grocery sector, followed
by 24% for Victoria, 21% for Queensland, 11% for Western Australia, 8% for South Australia,
2% for Tasmania and 1% for the Northern Territory.