Brand Colors
Ocial Kansas State University colors
The only color to be used for the logo mark is Pantone Color 268+ or color build as
shown below.
All trademarked images may be displayed only in black, white and Kansas State University
ocial purple (Pantone 268+ or hex code #512888 for Web).
K/BLACK
C –
M –
Y –
K 100 PERCENT
R 0
G 0
B 0
HEX #000000
PMS 268+
C 82 PERCENT
M 100 PERCENT
Y 0 PERCENT
K 12 PERCENT
R 81
G 40
B 136
HEX #512888
20 PERCENT K/BLACK
C –
M –
Y –
K 20 PERCENT
R 209
G 209
B 209
HEX #D1D1D1
40 PERCENT K/BLACK
C –
M –
Y –
K 40 PERCENT
R 167
G 167
B 167
HEX #A7A7A7
WHITE
C –
M –
Y –
K –
R 255
G 255
B 255
HEX #FFFFFF
Utilize shades of black for two-color jobs.
CONTACT
Division of Communications
and Marketing
785-532-2535
KANSAS STATE UNIVERSITY | Brand Guide 25
GRAPHIC STANDARDS & STYLEGUIDE | 9
Color Palette
Adherence to a specified color palette is essential to effective branding because color provides an immediate and
powerful way to express meaning and message without words. When designing National 4-H Council branded
collateral, choose colors from the palette below. Secondary colors are useful to draw attention, but should be used
more sparingly. Tints of the secondary colors may be used in increments of 10%.
4-H Green
PMS 347
C100 M0 Y90 K0
R51 G153 B102
#339966
White
C0 M0 Y0 K0
R255 G255 B255
#ffffff
Primary Colors Secondary Colors
Light Green
PMS 360
C62 M0 Y78 K0
R97 G194 B80
#61C250
Lime
PMS 382
C28 M0 Y92 K0
R190 G214 B0
#BED600
Teal
PMS 3252
C54 M0 Y24 K0
R71 G213 B205
#47D5CD
Sky
PMS 7457
C17 M0 Y2 K0
R202 G227 B233
#CAE3E9
Lemon
PMS 1225
C0 M17 Y68 K0
R255 G203 B79
#FFCB4F
Orange
PMS 1375
C0 M45 Y95 K0
R255 G160 B47
#FFA02F
Wheat
PMS Warm Gray 1
C2 M3 Y4 K5
R224 G222 B216
#E0DED8
4-H Text*
PMS 432
C67 M45 Y27 K70
R55 G66 B74
#37424A
* Can be used as a
secondary color.
Slate
PMS 7544
C33 M14 Y11 K31
R137 G150 B160
#8996A0
4-H Metallic Gold
PMS 7544
PMS Print Only!
