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August 2009, Version 1.3
The purpose of the University color palette is to:
throughout the University
PRIMARY PALETTE
SECONDARY PALETTE
Primary Palette - Purple
Secondary Palette - Gold, Black, Gray, White
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August 2009, Version 1.3
PRIMARY & SECONDARY COLORS
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August 2009, Version 1.3
PRIMARY & SECONDARY
BACKGROUND COLORS
TEXT COLORS
Headline text in Primary Purple.
Headline text in Black.
Headline text in Gold. Do not
use for body copy text.
Headline text in Primary Purple.
Headline text in Black.
Headline text in Primary Purple.
Headline text in Black.
Headline text in White. Do not
use for body copy text.
please contact:
Headline text in #8E632A. Do
not use for Body copy text.
Headline text in White.
August 2009, Version 1.3
Do not use white
Do not use white
Do not use white
PRIMARY & SECONDARY COLORS: UNACCEPTABLE
August 2009, Version 1.3
Secondary Palette - Gold + Black + Gray + White
Primary Palette - Purple
Supplementary/Accent Palette - Bright
Supplementary/Accent Palette - Muted
August 2009, Version 1.3
UW MARKETING
UW WEB COMMUNICATIONS, MARKETING
AMERICANS WITH DISABILITIES GUIDELINES
For UW Marketing Web page examples, visit:
