THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY
STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY
Required Report: Required - Public Distribution Date: September 23,2020
Report Number: EG2020-0045
Report Name: Food Service - Hotel Restaurant Institutional – 2020 Annual
Country: Egypt
Post: Cairo
Report Category: Food Service - Hotel Restaurant Institutional
Prepared By: Mariano J. Beillard, Senior Regional Agricultural Attaché and Ibrahim Al-Habbal,
Marketing Assistant
Approved By: Mariano Beillard, Senior Regional Agricultural Attaché
Report Highlights:
Egypt’s Hotel-Restaurant-Institutional (HRI) sector in 2019 generated $13 billion in revenues, an 11.5
percent increase from 2018. The country's HRI sector in 2020 took a major hit with the COVID-19
pandemic outbreak. The outbreak led to the complete suspension of tourism from March through June
(100-days). Tourism revenue losses have been $1 billion per month. There are 24 international hotel
chains operating 145 facilities with 43,545 rooms in Egypt. The number of restaurants in 2019 grew to
40,605, up by over a thousand units from 2018. Sales values reached $7.5 billion, up $900 million or an
increase of 14 percent compared to 2018. Egypt’s institutional food service industry revenue is
estimated at $7.3 billion. Egypt’s hotels, restaurants, and institutions do not normally import food and
beverage, nor ingredients and supplies directly. These purchase from Egyptian importers who have
established relationships with foreign exporters and are more familiar with the country's complex import
regulations.
2
MARKET FACT SHEET: EGYPT
Market Fact Sheet: Egypt
Egypt is a lower middle-income country that spans the
northeast corner of Africa and southwest corner of Asia
connected by the Sinai Peninsula. It is about the size of
France or more than twice the size of California. It has
one of the largest, most diversified economies in the
Middle East, and is Africa’s third largest economy. In
2019, Egypt’s gross domestic product (GDP) reached
$316.4 billion, positioning it as the world’s 40
th
largest
economy. It is a major food and agricultural products
producer and a leading player in the global marketplace.
Thirty percent of labor engages in farming; the
processing, marketing and distribution of food and
agricultural products accounts for another 10 percent of
employment. Agriculture’s contribution to GDP is 12
percent, ranking third in terms of economic subsectors.
Market Situation
Egypt’s imports of consumer-oriented products in 2019
reached $2.9 billion. These are largely frozen beef and
beef livers, milk and cream, black tea, apples, food
preparations, potatoes seeds, cheese, butter, and poultry.
The main suppliers were the European Union (EU),
Brazil, India, New Zealand, and the United States.
In 2019, the Central Bank of Egypt provided a financial
stimulus package of $6.25 billion to different local
industries, including the food processing sector, for
expansion, productivity increases, and to better
competitiveness. The Egyptian Chamber of Food
Industries reports that there are 10,000 registered food
processing and manufacturing companies. The sector,
with $27.5 billion in sales, is responsible for nine percent
of 2019 gross domestic product. Though improving,
local production is limited by quality and variety.
In 2019, Egypt’s Hotel-Restaurant-Institutional (HRI)
sector generated $13 billion in revenues. This is a 11.5
percent increase from 2018. Egyptian institutional sales
channels vary. Certain institutions, such as hospitals,
correctional and military facilities, maintain centralized
kitchens providing meals to patients, inmates, and
soldiers. These institutions issue government tenders for
private firms to run kitchens. In some cases, civil
servants staff centralized kitchens. The food service
industry generated about $7.5 billion in sales in 2019.
Strengths
Weaknesses
1. Large consumer
market.
2. Consumer acceptance
of U.S. origin
products.
1. High tariffs.
2. Complex import
regulations.
Opportunities
Threats
1. Growing demand.
2. Shortage in Supply of
imported consumer-
oriented products.
1. Trade competitors
with free trade-
agreements.
2. Trade competitors
with closer proximity
Data and Information Sources: FAS Cairo office research.
Contact: FAS Cairo [email protected]
Executive Summary
Imports of Consumer-Oriented Products
Strengths/Weaknesses/Opportunities/Challenges
Quick Facts CY 2019
Imports of Consumer-Oriented Products (US $2.9 billion)
List of Top 10 Growth Products in Host Country
1) Frozen Beef 2) Milk and Cream, Conc.
3) Black Tea 4) Apples, Fresh
5) Food Preparations 6) Seed Potatoes
7) Cheese 8) Beef Livers, Frozen
9) Butter 10) Poultry
Consumer-Oriented Foods (U.S. billion) 2019
Food Industry Output
Food Exports
Food Imports
Inventory
Domestic Market
Retail
Food Service
Wet Market
Top Egypt Hotels and Restaurants Chains
- Marriott International - Americana Group
- Hilton International - Manfoods
- Accor International - Intl. Co.Food Industries
- Mövenpick Hotels - Delicious Inc.
- Steigenberger - Mo’men Group
GDP/Population
Population (millions): 104.1 million (July 2020 estimate)
GDP (billions USD): $366 billion (2020 estimate); $316.4 billion
(2019); $249.1 billion (2018)
GDP per capita (USD): $12,680 (2020); $12,435 (2019): $11,793
(2018)
Sources: International Monetary Fund, Central Intelligence Agency,
Economist Intelligence Unit, FAS Cairo office research.
3
SECTION I. MARKET SUMMARY
Economic growth in the first three quarters of the Egyptian fiscal year (FY) 2019-2020 (July-June) was
robust, averaging five percent. The impact of the novel coronavirus (COVID-19) on trade and tourism
flows on Egypt’s economic activity were significant in the latter part of FY 2019-2020 and going into
FY 2020-2021. Real gross domestic product (GDP) growth in calendar year (CY) 2019 (January-
December) came in at 5.6 percent, up from 5.3 percent in 2018, the International Monetary Fund (IMF)
projects GDP growth for 2020 at two percent. A rebound to 2019 growth levels is unlikely before 2024.
Despite ramped up government spending, tourism, which accounts for 9.5 percent of employment and
5.5 percent of GDP – largely shut down, and private consumption growth, exports, and investment
suffered due to COVID-19 and the restrictive measures taken to combat it. Foreign investors pulled $17
billion out of Egypt in March. Services exports will fall in 2020, hit by the impact on Suez Canal
revenues (94.8 million metric tons of freight pass through in May, down 10 percent from a year earlier)
due to COVID-19 trade flow disruptions and tourism’s collapse (these account for 15 percent of current-
account receipts). Nominal GDP in 2019 was $316.4 billion and should reach $366 billion in 2020.
In 2020, Egypt’s Hotel-Restaurant-Institutional (HRI) sector has taken a major hit due to the COVID-19
pandemic outbreak (February 14). The outbreak led to the complete suspension of tourism from March
through June (100-days). Tourism revenue losses have been $1 billion per month. Hotels and
restaurants, dependent on tourist (foreign and domestic) revenues, were anticipating in 2020 to see an
increase in the number and frequency of visitors. Prior to the COVID-19 outbreak 13.3 million foreign
tourists came to Egypt in 2019; up by 1.8 million visitors from 2018 and 4.8 million more than in 2017.
In late July and into early August 2020, Egypt authorized the resumption of international flights, lifted
the partial nighttime curfew (imposed since late March), and reopened restaurants, cafes, theaters, and
cinemas, as well as hotels, museums, and archeological sites, but is still limiting capacity at 50 percent.
The easing of restrictions is part of the government’s coexistence plan to maintain anti-coronavirus
precautionary measures while resuming economic activities. COVID-19 has negatively affected HRI
demand for beef, poultry, dairy products, sweets and snack foods, and other consumer-oriented foods.
TABLE 1: Advantages and Challenges Facing U.S. Suppliers of Consumer-Oriented Products
Advantages
Challenges
- U.S.-origin food products and ingredients have a
good reputation and image.
- U.S. exporters face competition from the European
Union (EU) member states. Egypt has a free trade
agreement with the EU, which sometimes
disadvantages U.S.-origin products.
- Growing demand for high-value U.S. products in the
recovering hotels and restaurants sector.
- Many importers indicate lack of U.S. supplier
interest in Egypt.
- Geographic proximity favors competing suppliers
due higher shipping costs from the United States.
- Egyptian import regulations are at times non-
transparent.
- Egyptian importers of U.S.-origin agricultural
products could benefit from USDA’s GSM-102
Credit Guarantee Program.
- Lack of awareness among local banks and importers
of the GSM-102.
- Similar government-funded financing programs.
4
SECTION II. ROADMAP FOR MARKET ENTRY
Entry Strategy
Firms interested in exporting to Egypt should identify an Egyptian importer or distributor, with whom
they can build a relationship. These Egyptian firms are best suited to navigate local regulations,
understand distribution chains, and have relationships with hotels, restaurants, and institutions.
Market Structure/Distribution
Egypt’s hotels, restaurants, and institutions do not normally directly import food and beverages, nor
ingredients and supplies. These purchase from Egyptian importers who have established relationships
with foreign exporters and who are more familiar with the country’s import and government regulations.
Sub-Sector Profiles
Hotels: There are 24 international hotel chains operating 145 facilities with 43,545 rooms in Egypt.
Cairo’s hotels serve business and leisure visitors. Hotels in Alexandria and the cities along the Red Sea
coast (e.g., Taba, Nuweibea, Daha, Sharm El Esheikh, Hurghada, and Ain El Sokhna), as well as Luxor
and Aswan) mainly serve leisure visitors. Hotels usually do not import directly, due to bureaucracy and
high tariffs. They purchase from local importers, who are better suited to navigate complex local
regulations and have established relationships with retailers and food processors (see GAIN EGYPT
(EG2020-0032) - Egypt Retail 2020, and GAIN EGYPT (EG2020-0006) Food Processing Ingredients).
TABLE 2: EGYPT, Major Hotel Chains
S/N
Name of Chain
Purchasing
Sites
Rooms
Location
1
Marriott International
Direct
19
8,090
Nationwide
2
Hilton International
Direct
17
6,187
Nationwide
3
Accor International Hotels
Direct
17
4,529
Nationwide
4
Mövenpick Hotels, Resorts & Cruises
Direct
16
3,145
Nationwide
5
Steigenberger Hotels & Resorts
Direct
12
3,260
Nationwide
6
Azur Hotels & Resorts
Direct
10
2,806
Nationwide
7
Swiss Inn Hotels & Resorts
Direct
8
1,674
Nationwide
8
Helnan International Hotels
Direct
7
1,192
Nationwide
9
InterContinental Hotels
Direct
5
2,148
Cairo
10
Four Seasons Hotels & Resorts
Direct
4
952
Nationwide
Source: FAS Cairo office research.
5
Restaurants: In 2019, the foodservice sector benefitted from a stable, growing economy and an increase
in tourism numbers. The number of restaurants grew to 40,605, up by over a thousand units from 2018.
Sales values reached $7.5 billion, up $900 million and increasing 14 percent compared to 2018.
TABLE 3: EGYPT, Selection of Major Restaurant Chains
Company
Purchasing
Outlet Name
Type
Outlets
Location
Americana Group
Direct/Import
Fish Market, Costa
Coffee, Hardee's,
Maestro, Baskin Robins,
Samadi, Grand Café, TGI
Friday, KFC, Pizza Hut,
Chicken Tikka
Fast Food,
Casual Dining,
Café
334
Nationwide
Manfoods
Direct/Import
McDonald's
Fast Food
90
Nationwide
International
Company for Food
Industries
Direct/Import
Cook Door
Fast Food
62
Nationwide
Delicious Inc.
Direct/Import
Cilantro, Abou El Seid
Casual Dining
56
Nationwide
Mo’men Group
Direct/Import
Mo’men
Fast Food
30
Nationwide
Spectra
Direct/Import
Spectra
Restaurant and
Café
28
Nationwide
Brinker Intl. Inc.
Direct/Import
Chili’s Grill & Bar
Casual Dining
22
Nationwide
Al-Sobai'ya Group
Direct/Import
Abou Shakra
Casual Dining,
Fast Food
11
Nationwide
The Olayan Group
Direct/Import
Burger King
Fast Food
17
Nationwide
Source: FAS Cairo office research.
Institutional: Egyptian institutional sales channels vary and information about these is limited. Certain
institutions, such as hospitals, correctional and military facilities, have centralized kitchens to provide
meals for their patients, inmates, and soldiers. In many cases, these institutions issue government
tenders for private firms to run kitchens. Others have civil serviced managed centralized kitchens.
Egypt’s institutional food service industry revenue in 2019 is estimated at $7.3 billion.
TABLE 4: EGYPT, Institutional Food and Beverage Expenditure, 2019
Institutions
Population
Food &
Beverage
Expenditure
($ millions)
Remarks
Ministry of Defense
440,000
$907
Soldier meals
Correctional Facilities
180,000
$248
Inmate meals
Universities
2,815,000
$2,033
Student expenditure
School Feeding Program
11,200,000
$1,050
Government funded
Schools
23,200,000
$2,667
Student expenditure
Gas and Oil Sector
206,063
$260
Company and employee expenditure
Public Hospitals
93,897
$35
Government funded
Private Hospitals
32,698
$25
Resident/patient expenditure
Sources: CAPMAS, FAS Cairo office research.
6
SECTION III. COMPETITION
Egypt’s main suppliers of consumer-oriented food products in 2019 include the European Union ($1
billion) followed by Brazil ($568 million), India ($371 million), and New Zealand ($190 million). It
imported roughly $2.9 billion in consumer-oriented food products. The United States came in as the
fifth largest supplier. Egypt imported $173 million worth of U.S.-origin food products, representing six
percent of total imports, this is an increase of 30 percent from the 2018 value of $133 million.
U.S.-origin food products face competition from EU, Middle Eastern, and African consumer-oriented
food products exporters. These maintain preferential trade arrangements with Egypt, providing favorable
tariff treatment. Shipping proximity to Egypt also provides these export origins additional advantages.
Source: Trade Data Monitor, CAPMAS, FAS Cairo office research.
SECTION IV. BEST PRODUCT PROSPECTS CATEGORIES
U.S.-origin products currently available in the market that count with additional good sales potential,
include frozen high-end beef cuts (prime), natural milk products, whey protein concentrates, tree nuts,
potato chips, popcorn, food preparations, and pork and pork products. Egypt imported almost $173
million worth of consumer-oriented products in 2019 from the United States. The top imported products
were bovine livers ($67 million), dairy products ($45 million), tree nuts ($32 million), and condiments
and sauces ($2 million). Hotel and restaurant managers indicate that US-origin products not present in
significant quantities in the market which have good sales potential include affordable (choice and
select) frozen beef cuts, wine, peanut, bread flour, sauces and dressings, and syrups.
Alcoholic beverages (wines, beers, and spirits) are served in Egyptian hotels and in a small number of
high-end restaurants in Cairo, Alexandria, and tourism locales along the Red Sea coast. Some hotels
serve only local wines due to costs. Major hotel chains indicate that serving U.S. wines would boost
their restaurant sales, but lament the shortage of availability. Wine is subject to a customs duty of 1,950
percent, while beer is subject to a 1,450 percent duty and spirits face a 3,000 percent duty – all face an
additional 14 percent sales tax. Only a limited number of Egyptian companies are permitted to directly
import alcoholic beverage for re-sale to the hotels and to duty-free shops.
$1,000
34%
$568
20%
$371
13%
$190
7%
$173
6%
EU
Brazil
India
New Zealand
USA
Imports of Consumer-Oriented Products
(USD$ million)
7
SECTION V. POST CONTACT AND FURTHER INFORMATION
U.S. Embassy Cairo/Foreign Agricultural Service (FAS) Office of Agricultural Affairs (OAA)
Mailing Address: 8 Kamal El Din Salah Street, Garden City, Cairo, Egypt
Phone: +(20) (2) 2797-2388 Fax: +(20) (2) 2796-3989 [email protected]
For additional information, see www.fas.usda.gov. See our Food and Agricultural Import Regulations
and Standards (FAIRS) reports, FAIRS Export Certificate, Food Processing Ingredients Sector, and HRI
Food Service Sector GAIN reports.
Egyptian Hotel Association
Mailing Address: 8 El Saad El Aly Street, Dokki, Giza, Egypt
Phone: +(20) (2) 3748-8468 Fax: +(20) (2) 3748-5083
Email: eha@egyptianhotels.org Website: http://www.egyptianhotels.org/Default.aspx
Egyptian Chefs Association
Mailing Address: 20 Salem Street, Agouza, Cairo, Egypt
Phone/Fax: +(20) (2) 3762-2116/ 2117/ 2118
Email: eca@egyptchefs.com Website: http://www.egyptchefs.com/
Egyptian Tourism Federation
Mailing Address: 8 El Saad El Aly Street, Dokki, Giza, Egypt
Phone: +(20) (2) 3337-8473 Fax: +(20) (2) 3749-0223 and +(20) (2) 3337-8450
Email: [email protected] Website: http://www.etf.org.eg/
Egyptian Tourist Authority
Mailing Address: 11 Abassiya Square, Cairo, Egypt.
Phone: +(20) (2) 2484-9399
Email: info@egypt.travel Website: http://www.egypt.travel/
Egyptian General Company for Tourism and Hotels
Mailing Address: 4 Latin America Street, Garden City, Cairo, Egypt
Phone: +(20) (2) 2794-2914/ 5258
Email: info@egoth.com.eg Website: http://egoth.com.eg/
Ministry of Trade and Industry
Mailing Address: 2 Latin America Street, Garden City, Cairo, Egypt
Commercial Affairs Phone: +(20) (2) 2792-1207 mfti@mfti.gov.eg
Website: http://www.mti.gov.eg/English/Pages/default.aspx
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