Control your exposure
The best way to keep your name off of mailing
lists is to control your exposure. Most
importantly, to keep your name off lists long
term, think about how often you give out your
contact information.
This includes:
• Product warranties.
• Professional associations.
• Publication subscriptions.
• Utilities (phone, gas, electric, water, cable).
• Financials (bank, credit insurance, car or
home loans).
• Churches, non-profit and social groups.
• Contest sweepstakes and give-aways.
• Shopping (writing checks, ordering online).
Consistently add a privacy statement to
anything you put your name on asking not to
be added to their mailing list. You can also
request that your name not be sold or shared
with other organizations.
Contact companies directly
Not all companies use national systems to
purge their mailing lists. Here are tips for when
to contact them directly and contact
information to make it easier to do so.
• Be prepared. Have the mailing label or
catalog handy.
• Be polite. Most mailers will make an effort to
comply with your request. If you don’t get
results, you can consider stronger language
or contacting company management.
• Be patient. It may take some time to get
your name and address out of their mailing
cycle.
• Be persistent. Keep trying. Drive home the
message that your privacy is an important
part of customer service. You do have the
right to be left alone.
Credit bureaus
The nation’s major consumer credit bureaus
(Equifax, Experian, Innovis and TransUnion)
offer to remove your name from pre-approved
credit cards.
– Online: optoutprescreen.com
Mail list brokers and
marketing associations
These firms or their members provide national
lists for non-financial data.
• Direct Marketing Association (DMA)
– Online: dmachoice.org. There is a $5
processing fee for their do-not-mail
service.
– They also provide “deceased,” “email,”
“as a caretaker,” and “do not contact”
registration.
National mailers
These national advertisers compile and
maintain large databases of customers
nationwide, often for mailing coupons or local,
weekly circulars.
• Red Plum (Mailbox Values), ShopWi$e
– Online: retailmenot.com/everyday/
unsubscribe
• Val-Pak Direct Marketing Systems
(Cox Target Media)
– Online: valpak.com. Scroll to the bottom
of the page and click on “address
removal.”
• Money Mailer, LLC
– Online: moneymailer.com/contact
• Exclusive Twin Cities Offers (Share Local
Media)
– Online: sharelocalmedia.com. Click on
“Opt-out of our mailings” at the bottom
of page.
How to lose 24 pounds of unwanted mail