NAIC Model Laws, Regulations, Guidelines and Other Resources—2
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LIFE INSURANCE AND ANNUITIES REPLACEMENT MODEL REGULATION
Table of Contents
Section 1. Purpose and Scope
Section 2. Definitions
Section 3. Duties of Producers
Section 4. Duties of Insurers that Use Producers
Section 5. Duties of Replacing Insurers that Use Producers
Section 6. Duties of the Existing Insurer
Section 7. Duties of Insurers with Respect to Direct Response Solicitations
Section 8. Violations and Penalties
Section 9. Severability
Section 10. Effective Date
Appendix A. Important Notice Regarding Replacements
Appendix B. Notice Regarding Replacements for Direct Response Insurers
Appendix C. Important Notice Regarding Replacements for Direct Response Insurers
Section 1. Purpose and Scope
A. The purpose of this regulation is:
(1) To regulate the activities of insurers and producers with respect to the replacement of existing life
insurance and annuities.
(2) To protect the interests of life insurance and annuity purchasers by establishing minimum
standards of conduct to be observed in replacement or financed purchase transactions. It will:
(a) Assure that purchasers receive information with which a decision can be made in his or
her own best interest;
(b) Reduce the opportunity for misrepresentation and incomplete disclosure; and
(c) Establish penalties for failure to comply with requirements of this regulation.
B. Unless otherwise specifically included, this regulation shall not apply to transactions involving:
(1) Credit life insurance;
(2) Group life insurance or group annuities where there is no direct solicitation of individuals by an
insurance producer. Direct solicitation shall not include any group meeting held by an insurance
producer solely for the purpose of educating or enrolling individuals or, when initiated by an
individual member of the group, assisting with the selection of investment options offered by a
single insurer in connection with enrolling that individual. Group life insurance or group annuity
certificates marketed through direct response solicitation shall be subject to the provisions of
Section 7;
(3) Group life insurance and annuities used to fund prearranged funeral contracts;
(4) An application to the existing insurer that issued the existing policy or contract when a contractual
change or a conversion privilege is being exercised; or, when the existing policy or contract is
being replaced by the same insurer pursuant to a program filed with and approved by the
commissioner; or, when a term conversion privilege is exercised among corporate affiliates;
(5) Proposed life insurance that is to replace life insurance under a binding or conditional receipt
issued by the same company;
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(6) (a) Policies or contracts used to fund (i) an employee pension or welfare benefit plan that is
covered by the Employee Retirement and Income Security Act (ERISA); (ii) a plan
described by Sections 401(a), 401(k) or 403(b) of the Internal Revenue Code, where the
plan, for purposes of ERISA, is established or maintained by an employer; (iii) a
governmental or church plan defined in Section 414, a governmental or church welfare
benefit plan, or a deferred compensation plan of a state or local government or tax
exempt organization under Section 457 of the Internal Revenue Code; or (iv) a
nonqualified deferred compensation arrangement established or maintained by an
employer or plan sponsor.
(b) Notwithstanding Subparagraph (a), this regulation shall apply to policies or contracts
used to fund any plan or arrangement that is funded solely by contributions an employee
elects to make, whether on a pre-tax or after-tax basis, and where the insurer has been
notified that plan participants may choose from among two (2) or more insurers and there
is a direct solicitation of an individual employee by an insurance producer for the
purchase of a contract or policy. As used in this subsection, direct solicitation shall not
include any group meeting held by an insurance producer solely for the purpose of
educating individuals about the plan or arrangement or enrolling individuals in the plan
or arrangement or, when initiated by an individual employee, assisting with the selection
of investment options offered by a single insurer in connection with enrolling that
individual employee;
(7) Where new coverage is provided under a life insurance policy or contract and the cost is borne
wholly by the insured’s employer or by an association of which the insured is a member;
(8) Existing life insurance that is a non-convertible term life insurance policy that will expire in five
(5) years or less and cannot be renewed;
(9) Immediate annuities that are purchased with proceeds from an existing contract. Immediate
annuities purchased with proceeds from an existing policy are not exempted from the requirements
of this regulation; or
(10) Structured settlements.
C. Registered contracts shall be exempt from the requirements of Sections 5A(2) and 6B with respect to the
provision of illustrations or policy summaries; however, premium or contract contribution amounts and
identification of the appropriate prospectus or offering circular shall be required instead.
Section 2. Definitions
A. “Direct-response solicitation” means a solicitation through a sponsoring or endorsing entity or individually
solely through mails, telephone, the Internet or other mass communication media.
B. “Existing insurer” means the insurance company whose policy or contract is or will be changed or affected
in a manner described within the definition of “replacement.”
C. “Existing policy or contract” means an individual life insurance policy (policy) or annuity contract
(contract) in force, including a policy under a binding or conditional receipt or a policy or contract that is
within an unconditional refund period.
D. “Financed purchase” means the purchase of a new policy involving the actual or intended use of funds
obtained by the withdrawal or surrender of, or by borrowing from values of an existing policy to pay all or
part of any premium due on the new policy. For purposes of a regulatory review of an individual
transaction only, if a withdrawal, surrender or borrowing involving the policy values of an existing policy
is used to pay premiums on a new policy owned by the same policyholder and issued by the same company
within four (4) months before or thirteen (13) months after the effective date of the new policy, it will be
deemed prima facie evidence of the policyholder’s intent to finance the purchase of the new policy with
existing policy values. This prima facie standard is not intended to increase or decrease the monitoring
obligations contained in Section 4A(5) of this regulation.
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E. “Illustration” means a presentation or depiction that includes non-guaranteed elements of a policy of life
insurance over a period of years as defined in [insert reference to state law equivalent to the NAIC Life
Insurance Illustrations Model Regulation].
F. “Policy summary,” for the purposes of this regulation;
(1) For policies or contracts other than universal life policies, means a written statement regarding a
policy or contract which shall contain to the extent applicable, but need not be limited to, the
following information: current death benefit; annual contract premium; current cash surrender
value; current dividend; application of current dividend; and amount of outstanding loan.
(2) For universal life policies, means a written statement that shall contain at least the following
information: the beginning and end date of the current report period; the policy value at the end of
the previous report period and at the end of the current report period; the total amounts that have
been credited or debited to the policy value during the current report period, identifying each by
type (e.g., interest, mortality, expense and riders); the current death benefit at the end of the
current report period on each life covered by the policy; the net cash surrender value of the policy
as of the end of the current report period; and the amount of outstanding loans, if any, as of the end
of the current report period.
G. “Producer,” for the purpose of this regulation, shall be defined to include agents, brokers and producers.
H. “Replacing insurer” means the insurance company that issues or proposes to issue a new policy or contract
that replaces an existing policy or contract or is a financed purchase.
I. “Registered contract” means an annuity contract or life insurance policy subject to the prospectus delivery
requirements of the Securities Act of 1933.
Drafting Note: Registered contracts include, but are not limited to, contingent deferred annuities.
J. Replacement” means a transaction in which a new policy or contract is to be purchased, and it is known or
should be known to the proposing producer, or to the proposing insurer if there is no producer, that by
reason of the transaction, an existing policy or contract has been or is to be:
(1) Lapsed, forfeited, surrendered or partially surrendered, assigned to the replacing insurer or
otherwise terminated;
(2) Converted to reduced paid-up insurance, continued as extended term insurance, or otherwise
reduced in value by the use of nonforfeiture benefits or other policy values;
(3) Amended so as to effect either a reduction in benefits or in the term for which coverage would
otherwise remain in force or for which benefits would be paid;
(4) Reissued with any reduction in cash value; or
(5) Used in a financed purchase.
K. “Sales material” means a sales illustration and any other written, printed or electronically presented
information created, or completed or provided by the company or producer and used in the presentation to
the policy or contract owner related to the policy or contract purchased.
Section 3. Duties of Producers
A. A producer who initiates an application shall submit to the insurer, with or as part of the application, a
statement signed by both the applicant and the producer as to whether the applicant has existing policies or
contracts. If the answer is “no,” the producer’s duties with respect to replacement are complete.
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B. If the applicant answered “yes” to the question regarding existing coverage referred to in Subsection A, the
producer shall present and read to the applicant, not later than at the time of taking the application, a notice
regarding replacements in the form as described in Appendix A or other substantially similar form
approved by the commissioner. However, no approval shall be required when amendments to the notice are
limited to the omission of references not applicable to the product being sold or replaced. The notice shall
be signed by both the applicant and the producer attesting that the notice has been read aloud by the
producer or that the applicant did not wish the notice to be read aloud (in which case the producer need not
have read the notice aloud) and left with the applicant.
C. The notice shall list all life insurance policies or annuities proposed to be replaced, properly identified by
name of insurer, the insured or annuitant, and policy or contract number if available; and shall include a
statement as to whether each policy or contract will be replaced or whether a policy will be used as a source
of financing for the new policy or contract. If a policy or contract number has not been issued by the
existing insurer, alternative identification, such as an application or receipt number, shall be listed.
D. In connection with a replacement transaction the producer shall leave with the applicant at the time an
application for a new policy or contract is completed the original or a copy of all sales material. With
respect to electronically presented sales material, it shall be provided to the policy or contract owner in
printed form no later than at the time of policy or contract delivery.
E. Except as provided in Section 5C, in connection with a replacement transaction the producer shall submit to
the insurer to which an application for a policy or contract is presented, a copy of each document required
by this section, a statement identifying any preprinted or electronically presented company approved sales
materials used, and copies of any individualized sales materials, including any illustrations related to the
specific policy or contract purchased.
Section 4. Duties of Insurers that Use Producers
Each insurer shall:
A. Maintain a system of supervision and control to insure compliance with the requirements of this regulation
that shall include at least the following:
(1) Inform its producers of the requirements of this regulation and incorporate the requirements of this
regulation into all relevant producer training manuals prepared by the insurer;
(2) Provide to each producer a written statement of the company’s position with respect to the
acceptability of replacements providing guidance to its producer as to the appropriateness of these
transactions;
(3) A system to review the appropriateness of each replacement transaction that the producer does not
indicate is in accord with Paragraph (2) above;
(4) Procedures to confirm that the requirements of this regulation have been met; and
(5) Procedures to detect transactions that are replacements of existing policies or contracts by the
existing insurer, but that have not been reported as such by the applicant or producer. Compliance
with this regulation may include, but shall not be limited to, systematic customer surveys,
interviews, confirmation letters, or programs of internal monitoring;
B. Have the capacity to monitor each producer’s life insurance policy and annuity contract replacements for
that insurer, and shall produce, upon request, and make such records available to the Insurance Department.
The capacity to monitor shall include the ability to produce records for each producer’s:
(1) Life replacements, including financed purchases, as a percentage of the producer’s total annual
sales for life insurance;
(2) Number of lapses of policies by the producer as a percentage of the producer’s total annual sales
for life insurance;
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(3) Annuity contract replacements as a percentage of the producer’s total annual annuity contract
sales;
(4) Number of transactions that are unreported replacements of existing policies or contracts by the
existing insurer detected by the company’s monitoring system as required by Subsection A(5) of
this section; and
(5) Replacements, indexed by replacing producer and existing insurer;
C. Require with or as a part of each application for life insurance or an annuity a signed statement by both the
applicant and the producer as to whether the applicant has existing policies or contracts;
D. Require with each application for life insurance or an annuity that indicates an existing policy or contract a
completed notice regarding replacements as contained in Appendix A;
E. When the applicant has existing policies or contracts, each insurer shall be able to produce copies of any
sales material required by Section 3E, the basic illustration and any supplemental illustrations related to the
specific policy or contract that is purchased, and the producer’s and applicant’s signed statements with
respect to financing and replacement for at least five (5) years after the termination or expiration of the
proposed policy or contract;
F. Ascertain that the sales material and illustrations required by Section 3E of this regulation meet the
requirements of this regulation and are complete and accurate for the proposed policy or contract;
G. If an application does not meet the requirements of this regulation, notify the producer and applicant and
fulfill the outstanding requirements; and
H. Maintains records in paper, photograph, microprocess, magnetic, mechanical or electronic media or by any
process that accurately reproduces the actual document.
Section 5. Duties of Replacing Insurers that Use Producers
A. Where a replacement is involved in the transaction, the replacing insurer shall:
(1) Verify that the required forms are received and are in compliance with this regulation;
(2) Notify any other existing insurer that may be affected by the proposed replacement within five (5)
business days of receipt of a completed application indicating replacement or when the
replacement is identified if not indicated on the application, and mail a copy of the available
illustration or policy summary for the proposed policy or available disclosure document for the
proposed contract within five (5) business days of a request from an existing insurer;
(3) Be able to produce copies of the notification regarding replacement required in Section 3B,
indexed by producer, for at least five (5) years or until the next regular examination by the
insurance department of a company’s state of domicile, whichever is later; and
(4) Provide to the policy or contract owner notice of the right to return the policy or contract within
thirty (30) days of the delivery of the contract and receive an unconditional full refund of all
premiums or considerations paid on it, including any policy fees or charges or, in the case of a
variable or market value adjustment policy or contract, a payment of the cash surrender value
provided under the policy or contract plus the fees and other charges deducted from the gross
premiums or considerations or imposed under such policy or contract; such notice may be
included in Appendix A or C.
B. In transactions where the replacing insurer and the existing insurer are the same or subsidiaries or affiliates
under common ownership or control, allow credit for the period of time that has elapsed under the replaced
policy’s or contract’s incontestability and suicide period up to the face amount of the existing policy or
contract. With regard to financed purchases, the credit may be limited to the amount the face amount of the
existing policy is reduced by the use of existing policy values to fund the new policy or contract.
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C. If an insurer prohibits the use of sales material other than that approved by the company, as an alternative
to the requirements made of an insurer pursuant to Section 3E, the insurer may:
(1) Require with each application a statement signed by the producer that:
(a) Represents that the producer used only company-approved sales material; and
(b) States that copies of all sales material were left with the applicant in accordance with
Section 3D; and
(2) Within ten (10) days of the issuance of the policy or contract:
(a) Notify the applicant by sending a letter or by verbal communication with the applicant by
a person whose duties are separate from the marketing area of the insurer, that the
producer has represented that copies of all sales material have been left with the applicant
in accordance with Section 3D;
(b) Provide the applicant with a toll free number to contact company personnel involved in
the compliance function if such is not the case; and
(c) Stress the importance of retaining copies of the sales material for future reference; and
(3) Be able to produce a copy of the letter or other verification in the policy file for at least five (5)
years after the termination or expiration of the policy or contract.
Section 6. Duties of the Existing Insurer
Where a replacement is involved in the transaction, the existing insurer shall:
A. Retain and be able to produce all replacement notifications received, indexed by replacing insurer, for at
least five (5) years or until the conclusion of the next regular examination conducted by the Insurance
Department of its state of domicile, whichever is later.
B. Send a letter to the policy or contract owner of the right to receive information regarding the existing policy
or contract values including, if available, an in force illustration or policy summary if an in force
illustration cannot be produced within five (5) business days of receipt of a notice that an existing policy or
contract is being replaced. The information shall be provided within five (5) business days of receipt of the
request from the policy or contract owner.
C. Upon receipt of a request to borrow, surrender or withdraw any policy values, send a notice, advising the
policy owner that the release of policy values may affect the guaranteed elements, non-guaranteed
elements, face amount or surrender value of the policy from which the values are released. The notice shall
be sent separate from the check if the check is sent to anyone other than the policy owner. In the case of
consecutive automatic premium loans, the insurer is only required to send the notice at the time of the first
loan.
Section 7. Duties of Insurers with Respect to Direct Response Solicitations
A. In the case of an application that is initiated as a result of a direct response solicitation, the insurer shall
require, with or as part of each completed application for a policy or contract, a statement asking whether
the applicant, by applying for the proposed policy or contract, intends to replace, discontinue or change an
existing policy or contract. If the applicant indicates a replacement or change is not intended or if the
applicant fails to respond to the statement, the insurer shall send the applicant, with the policy or contract, a
notice regarding replacement in Appendix B, or other substantially similar form approved by the
commissioner.
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B. If the insurer has proposed the replacement or if the applicant indicates a replacement is intended and the
insurer continues with the replacement, the insurer shall:
(1) Provide to applicants or prospective applicants with the policy or contract a notice, as described in
Appendix C, or other substantially similar form approved by the commissioner. In these instances
the insurer may delete the references to the producer, including the producer’s signature, and
references not applicable to the product being sold or replaced, without having to obtain approval
of the form from the commissioner. The insurer’s obligation to obtain the applicant’s signature
shall be satisfied if it can demonstrate that it has made a diligent effort to secure a signed copy of
the notice referred to in this paragraph. The requirement to make a diligent effort shall be deemed
satisfied if the insurer includes in the mailing a self-addressed postage prepaid envelope with
instructions for the return of the signed notice referred to in this section; and
(2) Comply with the requirements of Section 5A(2), if the applicant furnishes the names of the
existing insurers, and the requirements of Sections 5A(3), 5A(4) and 5B.
Section 8. Violations and Penalties
A. Any failure to comply with this regulation shall be considered a violation of [cite twisting section of state’s
unfair trade practices act]. Examples of violations include:
(1) Any deceptive or misleading information set forth in sales material;
(2) Failing to ask the applicant in completing the application the pertinent questions regarding the
possibility of financing or replacement;
(3) The intentional incorrect recording of an answer;
(4) Advising an applicant to respond negatively to any question regarding replacement in order to
prevent notice to the existing insurer; or
(5) Advising a policy or contract owner to write directly to the company in such a way as to attempt to
obscure the identity of the replacing producer or company.
B. Policy and contract owners have the right to replace existing life insurance policies or annuity contracts
after indicating in or as a part of applications for new coverage that replacement is not their intention;
however, patterns of such action by policy or contract owners of the same producer shall be deemed prima
facie evidence of the producer’s knowledge that replacement was intended in connection with the identified
transactions, and these patterns of action shall be deemed prima facie evidence of the producer’s intent to
violate this regulation.
C. Where it is determined that the requirements of this regulation have not been met the replacing insurer shall
provide to the policy owner an in force illustration if available or policy summary for the replacement
policy or available disclosure document for the replacement contract and the appropriate notice regarding
replacements in Appendix A or C.
D. Violations of this regulation shall subject the violators to penalties that may include the revocation or
suspension of a producer’s or company’s license, monetary fines and the forfeiture of any commissions or
compensation paid to a producer as a result of the transaction in connection with which the violations
occurred. In addition, where the commissioner has determined that the violations were material to the sale,
the insurer may be required to make restitution, restore policy or contract values and pay interest at [insert
reference to a rate set by an applicable statute or regulation] on the amount refunded in cash.
Drafting Note: States should consider whether they have the authority to adopt the provisions of Subsection D.
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Section 9. Severability
If any section or portion of a section of this regulation, or its applicability to any person or circumstances, is held invalid by a
court, the remainder of this regulation, or the applicability of its provisions to other persons, shall not be affected.
Section 10. Effective Date
This regulation shall be effective [insert date].
__________________________
Chronological Summary of Actions (all references are to the Proceedings of the NAIC).
1970 Proc. I 301, 345-350, 379 (adopted).
1972 Proc. I 15, 16, 555, 606-607 (amended).
1979 Proc. I 44, 47, 373, 554-555, 557-569 (revised and reprinted).
1984 Proc. II 9, 19-20, 502, 502-506 (amended, renamed and reprinted).
1998 Proc. 2
nd
Quarter 10-11, 13, 654, 725, 726-735 (replaced with new regulation).
2000 Proc. 1
st
Quarter 9, 27, 59, 138-147 (amended and reprinted).
2006 Proc. 2
nd
Quarter 39, 51-54, 321 (amended).
2015 Proc. 1
st
Quarter, Vol. I 117-118, 131-134, 328, 344-350 (amended).
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APPENDIX A
IMPORTANT NOTICE:
REPLACEMENT OF LIFE INSURANCE OR ANNUITIES
This document must be signed by the applicant and the producer, if there is one,
and a copy left with the applicant.
You are contemplating the purchase of a life insurance policy or annuity contract. In some cases this purchase may involve discontinuing or
changing an existing policy or contract. If so, a replacement is occurring. Financed purchases are also considered replacements.
A replacement occurs when a new policy or contract is purchased and, in connection with the sale, you discontinue making premium
payments on the existing policy or contract, or an existing policy or contract is surrendered, forfeited, assigned to the replacing insurer, or
otherwise terminated or used in a financed purchase.
A financed purchase occurs when the purchase of a new life insurance policy involves the use of funds obtained by the withdrawal or
surrender of or by borrowing some or all of the policy values, including accumulated dividends, of an existing policy to pay all or part of
any premium or payment due on the new policy. A financed purchase is a replacement.
You should carefully consider whether a replacement is in your best interests. You will pay acquisition costs and there may be surrender
costs deducted from your policy or contract. You may be able to make changes to your existing policy or contract to meet your insurance
needs at less cost. A financed purchase will reduce the value of your existing policy and may reduce the amount paid upon the death of the
insured.
We want you to understand the effects of replacements before you make your purchase decision and ask that you answer the following
questions and consider the questions on the back of this form.
1. Are you considering discontinuing making premium payments, surrendering, forfeiting, assigning to the insurer, or otherwise
terminating your existing policy or contract? ___ YES ___ NO
2. Are you considering using funds from your existing policies or contracts to pay premiums due on the new policy or contract? ___
YES ___ NO
If you answered “yes” to either of the above questions, list each existing policy or contract you are contemplating replacing
(include the name of the insurer, the insured or annuitant, and the policy or contract number if available) and whether each policy
or contract will be replaced or used as a source of financing:
INSURER
NAME
CONTRACT OR
POLICY #
INSURED OR ANNUITANT
REPLACED (R) OR
FINANCING (F)
1.
2.
3.
Make sure you know the facts. Contact your existing company or its agent for information about the old policy or contract. If you
request one, an in force illustration, policy summary or available disclosure documents must be sent to you by the existing
insurer. Ask for and retain all sales material used by the agent in the sales presentation. Be sure that you are making an informed
decision.
The existing policy or contract is being replaced because ___________________________________________________.
I certify that the responses herein are, to the best of my knowledge, accurate:
________________________________________________________________ __________________________
Applicant’s Signature and Printed Name Date
________________________________________________________________ __________________________
Producer’s Signature and Printed Name Date
I do not want this notice read aloud to me. ____ (Applicants must initial only if they do not want the notice read aloud.)
Life Insurance and Annuities Replacement Model Regulation
A replacement may not be in your best interest, or your decision could be a good one. You should make a careful comparison
of the costs and benefits of your existing policy or contract and the proposed policy or contract. One way to do this is to ask
the company or agent that sold you your existing policy or contract to provide you with information concerning your existing
policy or contract. This may include an illustration of how your existing policy or contract is working now and how it would
perform in the future based on certain assumptions. Illustrations should not, however, be used as a sole basis to compare
policies or contracts. You should discuss the following with your agent to determine whether replacement or financing your
purchase makes sense:
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PREMIUMS: Are they affordable?
Could they change?
You’re olderare premiums higher for the proposed new policy?
How long will you have to pay premiums on the new policy? On the old policy?
POLICY VALUES: New policies usually take longer to build cash values and to pay dividends.
Acquisition costs for the old policy may have been paid, you will incur costs for the new one.
What surrender charges do the policies have?
What expense and sales charges will you pay on the new policy?
Does the new policy provide more insurance coverage?
INSURABILITY: If your health has changed since you bought your old policy, the new one could cost you more, or
you could be turned down.
You may need a medical exam for a new policy.
Claims on most new policies for up to the first two years can be denied based on inaccurate
statements.
Suicide limitations may begin anew on the new coverage.
IF YOU ARE KEEPING THE OLD POLICY AS WELL AS THE NEW POLICY:
How are premiums for both policies being paid?
How will the premiums on your existing policy be affected?
Will a loan be deducted from death benefits?
What values from the old policy are being used to pay premiums?
IF YOU ARE SURRENDERING AN ANNUITY OR INTEREST SENSITIVE LIFE PRODUCT:
Will you pay surrender charges on your old contract?
What are the interest rate guarantees for the new contract?
Have you compared the contract charges or other policy expenses?
OTHER ISSUES TO CONSIDER FOR ALL TRANSACTIONS:
What are the tax consequences of buying the new policy?
Is this a tax free exchange? (See your tax advisor.)
Is there a benefit from favorable “grandfathered” treatment of the old policy under the federal tax
code?
Will the existing insurer be willing to modify the old policy?
How does the quality and financial stability of the new company compare with your existing
company?
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APPENDIX B
NOTICE REGARDING REPLACEMENT
REPLACING YOUR LIFE INSURANCE POLICY OR ANNUITY?
Are you thinking about buying a new life insurance policy or annuity and discontinuing or changing an existing one? If you
are, your decision could be a good oneor a mistake. You will not know for sure unless you make a careful comparison of
your existing benefits and the proposed policy or contract’s benefits.
Make sure you understand the facts. You should ask the company or agent that sold you your existing policy or contract to
give you information about it.
Hear both sides before you decide. This way you can be sure you are making a decision that is in your best interest.
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APPENDIX C
IMPORTANT NOTICE:
REPLACEMENT OF LIFE INSURANCE OR ANNUITIES
You are contemplating the purchase of a life insurance policy or annuity contract. In some cases this purchase may involve
discontinuing or changing an existing policy or contract. If so, a replacement is occurring. Financed purchases are also
considered replacements.
A replacement occurs when a new policy or contract is purchased and, in connection with the sale, you discontinue making
premium payments on the existing policy or contract, or an existing policy or contract is surrendered, forfeited, assigned to
the replacing insurer, or otherwise terminated or used in a financed purchase.
A financed purchase occurs when the purchase of a new life insurance policy involves the use of funds obtained by the
withdrawal or surrender of or by borrowing some or all of the policy values, including accumulated dividends, of an existing
policy, to pay all or part of any premium or payment due on the new policy. A financed purchase is a replacement.
You should carefully consider whether a replacement is in your best interests. You will pay acquisition costs and there may
be surrender costs deducted from your policy or contract. You may be able to make changes to your existing policy or
contract to meet your insurance needs at less cost. A financed purchase will reduce the value of your existing policy and may
reduce the amount paid upon the death of the insured.
We want you to understand the effects of replacements and ask that you answer the following questions and consider the
questions on the back of this form.
1. Are you considering discontinuing making premium payments, surrendering, forfeiting, assigning to the insurer, or
otherwise terminating your existing policy or contract?
___ YES ___ NO
2. Are you considering using funds from your existing policies or contracts to pay premiums due on the new policy or
contract? ___ YES ___ NO
Please list each existing policy or contract you are contemplating replacing (include the name of the insurer, the insured, and
the policy or contract number if available) and whether each policy or contract will be replaced or used as a source of
financing:
INSURER
NAME
CONTRACT OR
POLICY #
INSURED
OR ANNUITANT
REPLACED (R) OR
FINANCING (F)
1.
2.
3.
Make sure you know the facts. Contact your existing company or its agent for information about the old policy or contract. If
you request one, an in force illustration, policy summary or available disclosure documents must be sent to you by the
existing insurer. Ask for and retain all sales material used by the agent in the sales presentation. Be sure that you are making
an informed decision.
I certify that the responses herein are, to the best of my knowledge, accurate:
____________________________________________________________________________ ______________
Applicant’s Signature and Printed Name Date
NAIC Model Laws, Regulations, Guidelines and Other Resources—2
nd
Quarter 2015
© 2015 National Association of Insurance Commissioners 613-13
A replacement may not be in your best interest, or your decision could be a good one. You should make a careful comparison
of the costs and benefits of your existing policy or contract and the proposed policy or contract. One way to do this is to ask
the company or agent that sold you your existing policy or contract to provide you with information concerning your existing
policy or contract. This may include an illustration of how your existing policy or contract is working now and how it would
perform in the future based on certain assumptions. Illustrations should not, however, be used as a sole basis to compare
policies or contracts. You should discuss the following with your agent to determine whether replacement or financing your
purchase makes sense:
PREMIUMS: Are they affordable?
Could they change?
You’re olderare premiums higher for the proposed new policy?
How long will you have to pay premiums on the new policy? On the old policy?
POLICY VALUES: New policies usually take longer to build cash values and to pay dividends.
Acquisition costs for the old policy may have been paid, you will incur costs for the new one.
What surrender charges do the policies have?
What expense and sales charges will you pay on the new policy?
Does the new policy provide more insurance coverage?
INSURABILITY: If your health has changed since you bought your old policy, the new one could cost you more, or
you could be turned down.
You may need a medical exam for a new policy.
Claims on most new policies for up to the first two years can be denied based on inaccurate
statements.
Suicide limitations may begin anew on the new coverage.
IF YOU ARE KEEPING THE OLD POLICY AS WELL AS THE NEW POLICY:
How are premiums for both policies being paid?
How will the premiums on your existing policy be affected?
Will a loan be deducted from death benefits?
What values from the old policy are being used to pay premiums?
IF YOU ARE SURRENDERING AN ANNUITY OR INTEREST SENSITIVE LIFE PRODUCT:
Will you pay surrender charges on your old contract?
What are the interest rate guarantees for the new contract?
Have you compared the contract charges or other policy expenses?
OTHER ISSUES TO CONSIDER FOR ALL TRANSACTIONS:
What are the tax consequences of buying the new policy?
Is this a tax free exchange? (See your tax advisor.)
Is there a benefit from favorable “grandfathered” treatment of the old policy under the federal tax
code?
Will the existing insurer be willing to modify the old policy?
How does the quality and financial stability of the new company compare with your existing
company?
Life Insurance and Annuities Replacement Model Regulation
613-14
© 2015 National Association of Insurance Commissioners
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NAIC Model Laws, Regulations, Guidelines and Other ResourcesFall 2019
LIFE INSURANCE AND ANNUITIES REPLACEMENT MODEL REGULATION
© 2019 National Association of Insurance Commissioners
ST-613-1
This chart is intended to provide readers with additional information to more easily access state statutes, regulations,
bulletins or administrative rulings related to the NAIC model. Such guidance provides readers with a starting point
from which they may review how each state has addressed the model and the topic being covered. The NAIC Legal
Division has reviewed each state’s activity in this area and has determined whether the citation most appropriately
fits in the Model Adoption column or Related State Activity column based on the definitions listed below. The NAIC’s
interpretation may or may not be shared by the individual states or by interested readers.
This chart does not constitute a formal legal opinion by the NAIC staff on the provisions of state law and should not
be relied upon as such. Nor does this state page reflect a determination as to whether a state meets any applicable
accreditation standards. Every effort has been made to provide correct and accurate summaries to assist readers in
locating useful information. Readers should consult state law for further details and for the most current information.
NAIC Model Laws, Regulations, Guidelines and Other ResourcesFall 2019
LIFE INSURANCE AND ANNUITIES REPLACEMENT MODEL REGULATION
ST-613-2 © 2019 National Association of Insurance Commissioners
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NAIC Model Laws, Regulations, Guidelines and Other ResourcesFall 2019
LIFE INSURANCE AND ANNUITIES REPLACEMENT MODEL REGULATION
© 2019 National Association of Insurance Commissioners
ST-613-3
KEY:
MODEL ADOPTION: States that have citations identified in this column adopted the most recent version of the NAIC
model in a substantially similar manner. This requires states to adopt the model in its entirety but does allow for variations
in style and format. States that have adopted portions of the current NAIC model will be included in this column with an
explanatory note.
RELATED STATE ACTIVITY: Examples of Related State Activity include but are not limited to: older versions of the
NAIC model, statutes or regulations addressing the same subject matter, or other administrative guidance such as bulletins
and notices. States that have citations identified in this column only (and nothing listed in the Model Adoption column) have
not adopted the most recent version of the NAIC model in a substantially similar manner.
NO CURRENT ACTIVITY: No state activity on the topic as of the date of the most recent update. This includes states that
have repealed legislation as well as states that have never adopted legislation.
*Model Adoption refers to the 2000 version of the model. States that have citations identified in the Model Adoption
column have laws substantially similar to the NAICs 2000 version of the model regulation.
NAIC MEMBER
MODEL ADOPTION RELATED STATE ACTIVITY
Alabama
A
LA
.
A
DMIN
.
C
ODE
r. 482-1-133-.01 to
482-1-133-.11 (2005/2008).
Alaska
A
LASKA
A
DMIN
.
C
ODE
tit. 3, §§ 26.790 to
26.819 (2008) (portions of model).
American Samoa
NO
CURRENT
ACTIVITY
Arizona
A
RIZ
.
R
EV
.
S
TAT
.
A
NN
.
§§ 20-1241 to
20-1241.09 (2003/2010); ARIZ. ADMIN. CODE
§ 20-6-212 (1983/2007) (adopted NAIC
replacement forms by reference).
Arkansas
054.00.97 A
RK
.
C
ODE
R.
§§
1
to 11; Apps. A
to C (2010).
A
RK
.
C
ODE
A
NN
. § 23-66-307 (1987/2009);
BULLETIN 8-2004 (2004); BULLETIN 8-2009
(2009); B
ULLETIN 1-2010 (2010).
California
C
AL
.
I
NS
.
C
ODE
§§ 10509 to 10509.9
(1990/2017) (previous version of model).
Colorado
3
C
OLO
.
CODE
R
EGS
. §§ 702-4:4-1-4; Apps. A
to C (1972/2019).
Connecticut
C
ONN
.
A
GENCIES
R
EGS
.
§§
38
A
-435-1
to
435-8 (2013).
Delaware
D
EL
.
C
ODE
R
EGS
. tit. 18, § 1204 (1984/2003)
(previous version of model).
NAIC Model Laws, Regulations, Guidelines and Other ResourcesFall 2019
LIFE INSURANCE AND ANNUITIES REPLACEMENT MODEL REGULATION
ST-613-4 © 2019 National Association of Insurance Commissioners
NAIC MEMBER
MODEL ADOPTION RELATED STATE ACTIVITY
District of Columbia
NO
CURRENT
ACTIVITY
Florida
F
LA
.
A
DMIN
.
C
ODE
A
NN
.
r. §§ 69B-151.001 to
69B-151.202 (1981/2018) (portions of model)
Memorandum 2010-007 (2010).
Georgia
G
A
.
C
OMP
.
R
.
&
R
EGS
.
120-2-24 (1972/2007)
(portions of previous version of model).
Guam
NO
CURRENT
ACTIVITY
Hawaii
H
AWAII
.
R
EV
.
S
TAT
.
§§ 431:10D-501 to
431:10D-509 (2001/2008).
Idaho
I
DAHO
A
DMIN
.
C
ODE
r.18.01.41 (1983/1993)
(previous version of model).
Illinois
I
LL
.
A
DMIN
.
C
ODE
tit. 50, §§ 917.20 to
917.110 (1970/2002) (portions of previous
version of model).
Indiana
760 I
ND
.
A
DMIN
.
C
ODE
1-16.1-1 to
1-16.1-13.5 (2007/2013) (previous version of
model).
Iowa
I
OWA
A
DMIN
.
C
ODE
r. 191-16.21 to 191-16.30
(1983/2002).
B
ULLETIN
2009-4 (2009).
Kansas
K
AN
.
A
DMIN
.
R
EGS
. § 40-2-12 (1971/1993)
(previous version of model).
Kentucky
806 K
Y
.
A
DMIN
.
R
EGS
. 12:080 (1983/2005).
K
Y
.
R
EV
.
S
TAT
.
A
NN
. § 304.12-030
(1970/2010) (portions of model); Advisory
Opinion 2014-2 (2014).
Louisiana
L
A
.
A
DMIN
.
C
ODE
§§ 37:XIII.8901
to
37:XIII.8925 (Regulation 70) (2000/2002).
Maine
02-031 M
E
.
C
ODE
R. ch. 919, §§ 1 to 10
(2007).
Maryland
M
D
.
C
ODE
R
EGS
.
31.09.05.01 to 31.09.05.12
(1962/2018).
NAIC Model Laws, Regulations, Guidelines and Other ResourcesFall 2019
LIFE INSURANCE AND ANNUITIES REPLACEMENT MODEL REGULATION
© 2019 National Association of Insurance Commissioners
ST-613-5
NAIC MEMBER
MODEL ADOPTION RELATED STATE ACTIVITY
Massachusetts
211 M
ASS
.
C
ODE
R
EGS
. 34.01 to 34.09 (1987)
(previous version of model).
Michigan
M
ICH
.
A
DMIN
.
C
ODE
r. 500.601 to 500.606
(1971/1984) (previous version of model).
Minnesota
M
INN
.
S
TAT
. §§ 61A.53 to 61A.60
(1996/2009) (different replacement notice;
previous version of model).
Mississippi
19-2:14 M
ISS
.
C
ODE
R.
§§
01-13
(2012).
Missouri
M
O
.
C
ODE
R
EGS
.
A
NN
. tit. 20, § 400-5.400
(1979/2016) (includes 2015 amendment).
Montana
M
ONT
.
A
DMIN
.
R. 6.6.301 to 6.6.313
(1978/2017).
M
ONT
.
A
DMIN
.
R. 33-20-105 (1959/2005).
Nebraska
210 N
EB
.
C
ODE
R.
§ 19 (1984/2008).
B
ULLETIN
CB-56 (Amended #2) (2010).
Nevada
N
EV
.
A
DMIN
.
C
ODE
§§ 686A.510 to 686A.577
(1980/2006) (previous version of model);
B
ULLETIN 2008-007 (2008).
New Hampshire
N.H.
C
ODE
R.
I
NS
. 302.01 to 302.10; Apps. A
to C (2001/2017).
New Jersey
N.J.
A
DMIN
.
C
ODE
§§ 11:4-2.1 to 11:4-2.9;
Apps. A to C (1972/2019).
New Mexico
N.M.
C
ODE
R. §§ 13.9.6.1 to 13.9.6.16
(1997/2016).
New York
N.Y.
C
OMP
.
C
ODES
R.
&
R
EGS
. tit. 11, §§ 51.1
to 51.8; Apps. 10A, 10B, 10C and 11
(Regulation 60) (1998/2015)
(some similarities to NAIC model);
Gen. Counsel Opinion 5-30-2006 (2006).
North Carolina
11 N.C.
A
DMIN
.
C
ODE
12.0601 to 12.0612
(1985/2004).
North Dakota
NO
CURRENT
ACTIVITY
Northern Marianas
NO
CURRENT
ACTIVITY
NAIC Model Laws, Regulations, Guidelines and Other ResourcesFall 2019
LIFE INSURANCE AND ANNUITIES REPLACEMENT MODEL REGULATION
ST-613-6 © 2019 National Association of Insurance Commissioners
NAIC MEMBER
MODEL ADOPTION
RELATED STATE ACTIVITY
Ohio
O
HIO
A
DMIN
.
C
ODE
§ 3901-6-05 (1983/2019).
Oklahoma
O
KLA
.
S
TAT
.
A
NN
.
tit. 36, §§ 4031 to 4038
(1983/1984).
Oregon
O
R
.
A
DMIN
.
R. 836-80-0001 to 836-80-0043
(1968/2008).
Pennsylvania
31 P
A
.
C
ODE
§§ 81.1 to 81.9; Apps. A to B
(1986) (previous version of model); 40 PA.
STAT. ANN. § 625-9(1921/1996).
Puerto Rico
P.R.
R
ULE
XLII (1957).
Rhode Island
230
R.I.
C
ODE
R.
§§
20-25-4.1
to 20-25-4.11
(2018) (includes 2015 amendment).
South Carolina
S.C.
C
ODE
A
NN
.
R
EGS
. 69-12.1 (1986/2009).
South Dakota
S.D.
A
DMIN
.
R.
20:06:08:49 to 20:06:08:65
(1989/2012) (portions of previous version of
model).
Tennessee
T
ENN
.
C
OMP
.
R.
&
R
EGS
.
0780-1-24 (1985)
(previous version of model).
Texas
T
EX
.
I
NS
.
C
ODE
A
NN
.
§§
1114.001
to 1114.007
(2007/2011) (portions of model);
28 TEX. ADMIN. CODE §§ 3.9501 to 3.9506
(2007) (notice).
Utah
U
TAH
A
DMIN
.
C
ODE
r. 590-93-1 to 590-93-12
(1984/2013).
Vermont
V
T
.
A
DMIN
.
C
ODE
§§
4-3-43:1
to 4-3-43:10
(Regulation I-2001-03); Apps. A to C
(1989/2002).
Virgin Islands
NO
CURRENT
ACTIVITY
Virginia
14 V
A
.
A
DMIN
.
C
ODE
§§ 5-30-10 to 5-30-90
(1982/2008).
Washington
W
ASH
.
A
DMIN
.
C
ODE
284-23-400 to
284-23-485 (1980/2010) (previous version of
model).
West Virginia
W.
V
A
.
C
ODE
R. §§ 114-8-1 to 114-8-9; Apps.
A to C (1970/2008).
NAIC Model Laws, Regulations, Guidelines and Other ResourcesFall 2019
LIFE INSURANCE AND ANNUITIES REPLACEMENT MODEL REGULATION
© 2019 National Association of Insurance Commissioners
ST-613-7
NAIC MEMBER
MODEL ADOPTION RELATED STATE ACTIVITY
Wisconsin
W
IS
.
A
DMIN
.
C
ODE
I
NS
.
§
2.07 (1972/2009).
B
ULLETIN
9-29-2009 (2009).
Wyoming
NAIC Model Laws, Regulations, Guidelines and Other ResourcesFall 2019
LIFE INSURANCE AND ANNUITIES REPLACEMENT MODEL REGULATION
ST-613-8 © 2019 National Association of Insurance Commissioners
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NAIC Model Laws, Regulations, Guidelines and Other ResourcesOctober 2010
LIFE INSURANCE AND ANNUITIES REPLACEMENT
MODEL REGULATION
Proceeding Citations
Cited to the Proceedings of the NAIC
© 2010 National Association of Insurance Commissioners PC-613-1
Section 1. Purpose and Scope
When the model was initially drafted it contained only provisions regarding replacement of life insurance. Comments from
several insurance departments indicated that replacement of annuities and accident and health insurance should be included in
discussions for possible inclusion in the regulation. 1969 Proc. II 825.
A. The preamble to the first draft of the regulation indicated concern over the harmful and adverse effects upon
policyholders and upon the life insurance industry generally, of the increasing replacement of existing policies of life
insurance. While an individual replacement may not be contrary to public interest, it becomes so when it is accomplished
improperly. Although in some instances it may be to the advantage of the policyholder to lapse or surrender an existing
policy of permanent life insurance and replace it with new life insurance, ordinarily it is not in the interest of the insured.
1969 Proc. II 826.
The three main objectives the drafters of this regulation tried to accomplish were: (1) Providing the policyholder with
complete and accurate information concerning all aspects of the transaction, including a comparison statement and a notice to
policyholders giving advice with respect to replacement, (2) Providing that the policyholder shall receive such information in
the form of written documents, and (3) Placing on the insurer and its representatives the responsibility for ascertaining that
the insurer does in fact receive such information in writing and that each insurer that has a policy in place which is to be
affected is advised that a replacement is contemplated and has an opportunity to comment on all information pertinent to the
sale of a replacement policy. 1969 Proc. II 826.
By 1976 members of the life insurance subcommittee had some reservations about the replacement regulation and whether it
was serving its purpose. Some even suggested eliminating the regulation because it may act as a “license to steal,” or at least
drastically overhauling the model. The committee suggested it was used by the professional twister and provided him with a
defense in case his sales techniques were questioned. 1976 Proc. II 544.
By the end of that year a task force had been appointed to review the regulation and, if improvement was required, to draft a
replacement. The newly drafted model emphasized disclosure. The task force goal was to require the disclosure of all
pertinent facts concerning the sale of new life insurance including the status of the policy subject to replacement. Timely
disclosure was also made a priority. The task force favored some type of cost disclosure, but was unable to develop any
formula which would be appropriate for cost comparison in replacement situations. 1977 Proc. I 611.
An industry advisory committee was appointed and at their organizational meeting they made two decisions: (1)
Replacements cannot by prohibited because of such legal principles as freedom of contract and should not be prohibited in
any event since there are instances where it would benefit an insured to replace an existing policy with a new one, and (2)
Replacements should be subject to regulatory disclosure standards since the transaction can be complicated and unfair trade
practice can arise, and the buyer should have the benefit of all relevant and useful information about the policies involved
before making a decision. 1978 Proc. I 502.
The revised regulation adopted in 1978 differed significantly from the earlier regulation. Its provisions focused on
demanding that all pertinent information be fully disclosed to the buyer in a fair and accurate manner, and provided ample
time to review the information before making a final decision. This purpose differed significantly from the original
regulation, the purpose of which had been to establish minimum standards of conduct to be observed. 1978 Proc. I 502.
In 1982 a committee was again charged with the task of evaluating the replacement regulation. Concern was expressed that
the existing regulation did not meet the needs of the public. In addition none of the disclosure requirements properly or
adequately handled annuity policies. 1982 Proc. II 357.
In 1997 a working group began consideration of amendments to the model regulation. The chair drew up a list of proposed
amendments, which were considered over the next months. the version adopted in 1998 made few changes to Section 1.
1997 Proc. 1
st
Quarter 679-680.
NAIC Model Laws, Regulations, Guidelines and Other ResourcesOctober 2010
LIFE INSURANCE AND ANNUITIES REPLACEMENT
MODEL REGULATION
Proceeding Citations
Cited to the Proceedings of the NAIC
PC-613-2 © 2010 National Association of Insurance Commissioners
Section 1 (cont.)
B. Some in attendance when the model was adopted felt this model should also apply to variable contracts and other
equity investments. The version adopted in December of 1970 did not. The drafters felt it advisable to temporarily exclude
reference to variable annuities to get the initial regulation out, and then amend it to add reference to variable products and
other situations as they developed in the future. 1971 Proc. I 344.
The section adopted in 1978 was drafted to parallel as much as possible the exemptions included in the Model Solicitation
Regulation (which later was called the Life Insurance Disclosure Regulation). One of the charges to the drafters had been to
make the information required to be disclosed on replacement consistent with the information required upon solicitation. The
1978 model excluded annuities and variable life policies. The drafters considered this a temporary exclusion which would be
changed once disclosure requirements for those products were finalized. 1978 Proc. I 504.
An insurance association representing the industry recommended inclusion of a provision exempting replacements within the
same company from being subject to the replacement regulations. The philosophy was that the company would normally
closely control its agents to eliminate abuses of the insured, and that in some cases replacement would actually be good
because of new products designed by the company to improve the position of the insured. 1983 Proc. II 604.
One insurance department comment did not agree with the idea to exempt intracompany replacements. He felt the
policyholder should receive the information whether the proposed replacement was with another company or with the same
company. 1983 Proc. II 610.
When redrafting the model in 1997, there was extensive discussion about the appropriate focus for the regulation. One thing
upon which there was immediate agreement was to eliminate the exemption for internal replacements. 1997 Proc. 1
st
Quarter 679-680.
There was discussion over the appropriate wording for the group exemption. An industry trade association said the phrase
“where there is no direct solicitation” is vague and it is difficult to decide what is direct solicitation. The chair suggested
adding language to clarify that direct solicitation did not include any meeting held by producers solely for the purpose of
educating or enrolling individuals. 1997 Proc. 4
th
Quarter 794.
Extensive discussion took place on the exemption for group policies. The draft under consideration included an exemption
for policies marketed through direct solicitation. An insurer representative said direct respond carriers had always been
exempt from the replacement regulation. She predicted that a change to this section would put direct response companies out
of business. The policies offered are typically low face amount policies with a narrow profit margin and little underwriting.
To the extent there are more regulatory requirements, sales will not be profitable. The working group decided to say that
direct response writers would be subject to the requirements of Section 8. 1998 Proc. 1
st
Quarter 688.
An interested party said preneed coverage was very much like credit life and asked that it also be exempted from the
regulation. A regulator suggested adding a drafting note to alert states to the possibility of exempting preneed coverage.
1998 Proc. 1
st
Quarter 684.
The interested party presented draft language for the regulators’ consideration. The chair responded that the original request
had been limited to group preneed plans. That led the chair to believe that these were covered under the group exemption, so
a drafting note was appropriate. He expressed concern about making the exemption cover individual plans too. The chair
modified the industry suggestion to a form acceptable to the working group. 1998 Proc. 1
st
Quarter 684.
The parent committee asked for comment on the draft regulation. A discussion occurred relative to the inclusion of annuities
within the scope of the regulation. A member of the drafting group pointed out that annuities were included in the
predecessor model. She opined that it was important to provide consumers with these protections during an annuity
accumulation phase. 1998 Proc. 2
nd
Quarter II 735-736.
NAIC Model Laws, Regulations, Guidelines and Other ResourcesOctober 2010
LIFE INSURANCE AND ANNUITIES REPLACEMENT
MODEL REGULATION
Proceeding Citations
Cited to the Proceedings of the NAIC
© 2010 National Association of Insurance Commissioners PC-613-3
Section 1B (cont.)
At the instruction of the parent committee, the working group spent more time considering the model’s applicability to term
insurance and annuities. The chair said the prior model included annuities and had served well over the years. He noted that
term insurance could not be used for a financed purchase because there was no cash value, and recommended leaving the
application to term insurance as drafted. The working group members agreed with this analysis. The chair recommended
deletion of reference to annuities in the definition of financed purchase, but leaving the applicability of the rest of the
regulation to annuities. 1998 Proc. 2
nd
Quarter II 735-736.
An exemption for corporate owned life insurance was adding with the 1998 amendments. 1997 Proc. 4
th
Quarter 794.
A limited exemption for variable contracts was included in the redraft, similar to the exemption that had been included in
earlier versions. 1997 Proc. 2
nd
Quarter 652.
A regulator questioned whether the exemption for variable products should be broader. The draft being reviewed contained a
sixty-day free look, and an interested party opined that the Securities and Exchange Commission did not look kindly toward
that type of provision. Canceling the policy during the free look would have to include a market value adjustment in case the
market had gone down during that period. 1997 Proc. 3
rd
Quarter 1257.
An interested party noted that it is not possible to meet the requirements of Section 5B for variable life insurance, and asked
that it be exempted in Section 1B. The working group agreed to the suggestion. 1998 Proc. 1
st
Quarter 683.
In December 1999 a state commissioner requested that the Life Insurance and Annuities Committee again be charged to
review the model. She said her state was the first to adopt the revised model and as a result encountered some
implementation issues that needed to be addressed. 1999 Proc. 4
th
Quarter 14.
The first issue discussed by the group appointed to review the regulation was a suggestion from one state to combine the
purpose and scope sections. The scope had been a Section 3 entitled “Exceptions” in the previous version of the model. The
regulators agreed the exceptions flowed more easily into the first section. 2000 Proc. 1
st
Quarter 148.
A drafting note in the prior version that described prepaid funeral contracts was made part of the test of the regulation so that
it would become part of a state’s adopted language. The term was changed from “formal prepaid funeral contracts” to
“prearranged funeral contracts” because that term was more meaningful to that segment of the industry. 2000 Proc. 1
st
Quarter 148.
Paragraphs (9) and (10) were added during the redraft in 2000. 2000 Proc 1
st
Quarter 139.
Section 2. Definitions
A. The working group reviewed a suggestion from an industry trade association to add a definition of “direct response
solicitation.” A regulator expressed concern that the definition was too broad because it referred to a solicitation individually
through the mails. The chair suggested adding the word “solely” to narrow it. 1997 Proc. 4
th
Quarter 794.
D. The new draft being considered in 1997 broke out financed purchases to address the use of any of the policy values to
finance a new policy of life insurance or an annuity. The chair of the working group opined that the average person does not
include in the term “replacement” using the value of an existing policy to pay the premium on a new policy. 1997 Proc. 2
nd
Quarter 652.
The chair noted that the definition of financed purchase was broken out separately from the definition of replacement
included in the prior version. A regulator asked about the significance of the 13-month period and the chair responded that,
for those who paid through an annual payment, the financing aspect might not occur until the second payment was due. 1997
Proc. 2
nd
Quarter 652.
NAIC Model Laws, Regulations, Guidelines and Other ResourcesOctober 2010
LIFE INSURANCE AND ANNUITIES REPLACEMENT
MODEL REGULATION
Proceeding Citations
Cited to the Proceedings of the NAIC
PC-613-4 © 2010 National Association of Insurance Commissioners
Section 2D (cont.)
An insurer trade association commented that it did not believe accumulated dividends should be included in the definition of
a financed purchase. The chair responded by saying that he was aware of many cases where the cost of insurance came first
from accumulated dividends, but soon the policyholder was taking policy loans on cash values, perhaps without even
knowing it. He said it was important to include the use of accumulated dividends in the definition of replacement. The
definition needed to be broad enough to include the use of any cash accumulation. 1997 Proc. 3
rd
Quarter 1256-1257.
A regulator asked why 13 month was selected as an appropriate time for the definition of financed purchase. The chair
explained that, if the individual had just made an annual payment, he might not see the effect of a loan until the next payment
was due. Thirteen months covers the next payment’s due date plus the grace period. 1998 Proc. 1
st
Quarter 686.
The parent committee asked for comment on the draft regulation. A discussion occurred relative to the inclusion of annuities
within the scope of the regulation. A member of the drafting group pointed out that annuities were included in the
predecessor model. She opined that it was important to provide consumers with these protections during an annuity
accumulation phase. A commissioner said she was sympathetic to arguments that it would be unduly burdensome to apply
the 13-month “look back” and “look forward” to annuities. An interested party said there are few financed purchases
involving annuities and suggested that annuities be excluded from the definition of financed purchase. 1998 Proc. 2
nd
Quarter II 747.
The parent committee requested review on the issue of whether the insurer should track the policyholder or insured during
the 13-month period. The chair noted that the phrase referring to the insured could be deleted from the draft, and each state
could determine if the insurer should track the insured or the policyholder. Interested parties expressed concern that they
would not know whether to track the insured or policyholder until a state acted, so would have to be prepared to go either
way. An informal poll of insurers showed they used a variety of tracking methods. The working group decided to insert
language to track by policyowners. 1998 Proc. 2
nd
Quarter II 736, 747.
In December 1999 a state commissioner requested that the Life Insurance and Annuities Committee again be charged to
review the model. She said her state was the first to adopt the revised model and as a result encountered some
implementation issues that needed to be addressed. 1999 Proc. 4
th
Quarter 14.
A considerable amount of time during the redraft was spent on discussion of the definition of financed purchase. One
regulator suggested it should apply only to internal replacements because compliance with regard to external replacements
was too difficult for insurers. Another regulator expressed disagreement with the limitation, but did agree it was appropriate
to limit the prima facie test to internal replacements. Another regulator agreed, suggesting that limiting the definition to
internal replacements would eviscerate the regulation. 2000 Proc. 1
st
Quarter 148.
After soliciting comments on the revised draft, the working group discussed the definition again. One regulator said the first
sentence of the definition should apply to internal and external replacements. The working group agreed to revised language
that did not change the intent of the subsection adopted in 1998, but addressed the concerns of those who believed the
language was broader than the working group had intended. 2000 Proc. 1
st
Quarter 137.
F. The working group agreed to add a definition of policy summary based on a suggestion from an industry trade
association. 1998 Proc. 1
st
Quarter 688.
G. The producer definition was suggested by an industry trade association. The group also suggested adding “who
represents the existing or replacement insurer” at the end. The working group decided not to add that phrase because it
would eliminate a producer who had left the company. 1997 Proc. 4
th
Quarter 794.
J. The definition of replacement that had been originally adopted was broadened when the 1978 amendments were
adopted. The decision to include more transactions was based on the recognition of the need to require full disclosure
whenever values in an existing policy were significantly affected by reason of the purchase of new insurance. 1978 Proc. I
503.
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Section 2J (cont.)
The definition also added a tougher standard for compelling agents to comply with its provisions. The earlier model used a
standard of application to situations when an agent knew replacement was to take place; the amendments provided for the
regulation’s application if the agent knew or should have known. This enabled the commissioner to objectively apply a
standard of practice that a licensed agent must follow. Consideration was given to changing the language to make the
standard one where the agent knew or had reason to believe a replacement would result. That text was rejected as being too
subjective, one which might create the problem of proof of the agent’s state of mind. 1978 Proc. I 503.
The definition of replacement was modified somewhat when the model was amended in 1997. Part of the earlier definition
defined a replacement as subjecting the policy to a single or systemized borrowing. The model, as adopted in 1998, included
a definition of a financed purchase, so replaced that description with a simple reference to a financed purchase. 1998 Proc.
2
nd
Quarter II 726.
K. The regulators agreed that agents did not need to send in sales material prepared by the company. An industry
representative expressed concern that the definition of sales material was very broad and could sweep in more than intended.
The chair suggested tweaking the definition to make clear that it is material created by the agent; not to include, for example,
estate planning materials created by an attorney for the client. The interested party said she also assumed that only
information for the policy actually selected would have to be submitted. 1998 Proc. 1
st
Quarter 689.
During the limited redraft in 2000, one regulator suggested changing the definition of sales material from describing material
“related to the policy or contract purchased” to instead say “and which describes the benefits, features and costs of the
specific policy or contract that is purchased.” Other regulators were concerned that the change narrowed the definition. One
regulator said he did not want to be in the position of arguing with a company as to whether a document includes benefits,
features and costs. 2000 Proc. 1
st
Quarter 148.
A regulator asked if literature describing a policy that applied also to other policies would be included. One responded in the
affirmative and another in the negative. If two experienced regulators disagree on interpretation, there is a problem with
drafting. The regulator who drafted the alternative suggestion said it was intended to clarify the language. One working
group member said the original intent was that it be related to the policy purchased and expressed concern about narrowing
the definition more by limiting it to benefits, features and costs. 2000 Proc. 1
st
Quarter 137.
An industry representative expressed concern about privacy because the model as drafted would require the producer to
forward a needs analysis to the insurer. The regulator responded that this would not be required because it did not relate to
the policy or contract. The working group noted that the language in the model was a compromise when it was drafted. The
working group decided to retain the language as adopted in 1998. 2000 Proc. 1
st
Quarter 137-138.
Section 3. Duties of Producers
A. An early draft of the revisions being developed in 1997 required a replacement notice for all sales. An industry trade
group recommended that the replacement notice be required only where there is existing insurance. The chair noted that the
applicant should be the one to say there is no other insurance. 1997 Proc 3
rd
Quarter 1257.
The model originally drafted in 1969 required the agent to complete an extensive comparison statement showing the current
and proposed policies side by side. 1970 Proc. I 348-350. A study completed for one insurance department showed the data
was often incorrect or incomplete. At one point the drafters considered the suggestion of interested parties to shift the
disclosure requirements to the replacing insurer. 1978 Proc. I 504-505. The version adopted contained a requirement that
the agent present the comparative information form no later than the time of taking an application. The form for preparing
the information (Appendix D of the 1978 version) was even more complete and detailed than the one adopted with the
original version. 1979 Proc. I 567-569.
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Section 3A (cont.)
When the model was being considered for revision in 1983, foremost on the list of proposals was elimination of the
comparison information form. One department suggested that the form was so difficult that agents would risk violating the
rule to avoid completing the form. In most cases, information provided was not effectively used by the insured. 1983 Proc.
II 609. The requirement for a comparison statement was deleted from the model in 1983. 1984 Proc. I 375.
A regulator asked why the 1997 redraft did not include a comparison form. The chair responded that the form had been
deleted from the NAIC model in the mid-1980s, but noted that some states still have the form. He opined that the form did
not really help consumers because it was too confusing. 1997 Proc. 2
nd
Quarter 653.
B. The working group received a suggestion that the applicant should be relied upon to identify the sale as a
replacement. The chair responded that this was folly; only those trained in the insurance industry would be able to judge
whether a sale was a replacement. 1997 Proc. 3
rd
Quarter 1257.
A suggestion was made to the working group to eliminate the requirement to read the notice to the applicant. A regulator
said it would not be helpful if the agent read the notice very quickly and suggested there should be an opportunity to waive
the reading. The working group agreed to include waiver language. 1997 Proc. 4
th
Quarter 794-795.
When preparing revisions in 2000, the working group considered adding an appendix that was specific to annuities. The
working group needed to consider two issues: whether to include the appendix; and if so, whether to mandate its use. 2000
Proc. 1
st
Quarter 148.
The working group concluded that a better alternative would be to allow insurers to delete references that were not applicable
to the product being sold without getting approval from the department. This solution was simpler and allowed insurers
selling life products to also delete references to annuities. 2000 Proc. 1
st
Quarter 137.
C. The redraft begun in 1997 started out with a requirement to list all policies owned by the applicant. An industry
association argued that there was no benefit to listing all policies if they were not being used as financing for the replacement.
The working group decided to accept the suggestion. 1997 Proc. 4
th
Quarter 795.
One regulator pointed out that Subsection C was not clear about whose duty it was to prepare the list. Another regulator
responded that the previous rewrite of the model had purposely left it vague because it did not seem to matter who prepared
the list. 2000 Proc. 1
st
Quarter. 148-149
D. A regulator suggested it was appropriate to assume electronic presentations would increase in the future and spoke in
favor of requiring delivery of material that had been presented electronically. The chair suggested amending the definition of
sales material to include electronically presented material and to amend Section 3D to require electronically presented sales
material to be provided in printed form no later than at the time of policy delivery. One company representative said her
company’s electronic presentation moved, and asked if it was necessary to give the applicant a diskette. A regulator
responded that if the information that moves was just cute graphics, it did not need to be placed in printed form. 1998 Proc.
1
st
Quarter 683.
E. One of the major areas for discussion when the model was being rewritten in 1997 was this subsection. Early
versions of the draft contained a requirement that any written or printed sales material used in the presentation be submitted
to the insurer. A compromise proposal was suggested: agents should identify on the application the materials used to
eliminate the problem of storing all the documents. The group decided to require the producer to identify any company
approved material and submit copies of individualized sales material used. 1997 Proc. 4
th
Quarter 795.
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Section 3 (cont.)
A regulator said she was still troubled with how a company would track all the papers. She saw this as a particularly
burdensome requirement. Another regulator responded that almost every complaint received in his state on life insurance
revolved around a customized sales presentation. The chair agreed that it was the most critical information to have in
determining the validity of a complaint. The working group agreed to retain the provision and review the definition of sales
material. 1998 Proc. 1
st
Quarter 689.
The chair of the parent committee asked if the purpose of collecting sales material was to catch agents who use inappropriate
sales material. The chair of the drafting group said that was part of the reason; another was to give companies and regulators
the ability to respond effectively to complaints raised subsequent to the sale. Several industry representatives expressed
concern about physically managing such a large volume of paper. It was stated that the definition of sales material was
extremely broad. The working group chair responded that the definition had been narrowed significantly, pursuant to the
insurance industry’s previous comments. 1998 Proc. 2
nd
Quarter II 736, 747-748.
The working group chair proposed a new Section 5C in response to concerns raised about the amount of paper an insurer
would be required to store. His proposal would eliminate the responsibility of an insurer to store material if the company
prohibited the use of anything other than company-approved sales material. Otherwise the company would need to comply
with the provisions of Section 3E. 1998 Proc. 2
nd
Quarter II 736, 748.
Section 4. Duties of Insurers that Use Producers
In 1973 the NAIC voted to include in its revisions to the Examiners Handbook examination procedures for life insurance
replacement. The procedures included review of the method used by the company to inform its representatives of the
regulation’s requirements, controls set up by the company to implement agent compliance, and review of application files for
evidence of compliance. 1973 Proc. II 299.
A. As discussion on model revisions began in 1997, some regulators expressed the opinion that agent compensation was
a key factor in addressing the problems with replacements. Many companies did not give a full commission on internal
replacements, so agents might be tempted to circumvent that procedure by not reporting the sale as a replacement. 1997
Proc. 1
st
Quarter 678.
A regulator commented that the burden should be on the insurer to supervise its agents. He wondered if the draft should say
more about the agent’s obligation to determine the suitability of the replacement. He suggested adding language to
specifically place the burden on the insurer to make sure suitability was considered. He noted that in his state regulators
often found that consumers did not understand the suitability of a replacement and sometimes the agent did not understand
what was a suitable replacement. 1997 Proc. 2
nd
Quarter 652-653.
The regulators agreed to include language that required the company to have a method for determining suitability and
appropriateness of the replacement rather than the specific procedures required in an earlier draft. 1997 Proc. 3
rd
Quarter
1258.
An industry trade group asked that Subsection A(5) and Subsection B be eliminated from the draft. These sections ask the
company to maintain procedures to effectively detect transactions that are replacements. A regulator said it had not occurred
to him that this information would be hard to gather. He said he thought it was essential to the company to have information
about the policies that were replacements. An association spokesperson said companies did not want to keep or accumulate
this information because it could be misused in anticipation of a class action lawsuit. The working group declined to
eliminate the requirement. 1997 Proc. 4
th
Quarter 795.
The working group was asked to consider the effective date issue. The parent committee chair said she was hesitant to place
any new systems burdens on companies, given the Year 2000 problems. She asked for working group deliberation on a
delayed effective date for “look back” and “look forward” provisions. 1998 Proc. 2
nd
Quarter II 737, 748.
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Section 4A (cont.)
The chair said his state might not enforce the record-keeping requirements of the model until the year 2001, but would
impose the rest of the duties imposed by the regulation as soon as it was adopted. He suggested a recommendation that, if a
state was going to delay the effective date, that should only be with respect to the record-keeping requirements of Sections
5A and B. 1998 Proc. 2
nd
Quarter II 737.
In December 1999 a state commissioner requested that the Life Insurance and Annuities Committee again be charged to
review the model. She said her state was the first to adopt the revised model and as a result encountered some
implementation issues that need to be addressed. 1999 Proc. 4
th
Quarter 14.
A regulator said she had added language to Paragraph (5) because the industry wanted guidance on what kind of action would
be considered compliance. The working group agreed to the change. 2000 Proc. 1
st
Quarter 149.
B. The chair suggested adding a drafting note where the first record-keeping requirements appear. The drafting note
would explain the media that are appropriate to meet the record-keeping requirement. He noted that the language had been
borrowed from the Market Conduct Record Retention Model Act. 1998 Proc. 1
st
Quarter 684.
An early draft of the 1997 rewrite of the model contained a requirement to file information about replacement activity with
the insurance department. The chair opined that such a requirement would create a stack of paperwork that he was not
prepared to handle. He suggested it would be appropriate for the draft regulation to require companies to maintain a system
to monitor agents’ compliance with the regulation. Another regulator responded that she was comfortable with that
approach, and thought market conduct examiners would look at what kind of system was in place and whether it was
effective. 1997 Proc. 3
rd
Quarter 1258.
An industry trade association submitted an alternative proposal for Subsection B. It addressed the industry’s concern that
compiling records of this type of information could easily be misused in litigation matters. 1998 Proc. 1
st
Quarter 691.
C. It was suggested that Subsection C be revised to delete the requirement for a complete list of policies and to replace it
with a signed statement as to whether the applicant had existing policies. 1997 Proc. 4
th
Quarter 795.
E. When drafting the 2000 changes, one regulator suggested changing the provision that required records to be kept in
the home office of the insurer. Instead it would obligate the insurer to produce the records. One regulator expressed concern
that the insurer might rely on the producer to keep the records. Another drafter responded that a decision on the part of the
insurer to allow its agents to retain the records would be misguided because the insurer was still required to produce the
records. The person suggesting the change said the purpose was not to allow the agents to keep the records, but to allow the
company to store the records electronically or in a storage facility. 2000 Proc. 1
st
Quarter 149.
A regulator suggested combining Subsections E and F from the 1998 model because there was some overlap. In response to
a question about the five-year retention for the records, the chair noted that is typically the period of time between market
conduct examinations. 2000 Proc. 1
st
Quarter 149.
G. The early drafts of this section required the producer to fulfill any outstanding requirements. Since it did not matter
whether the insurer or the producer fulfilled the requirements, the working group agreed to make a change. 1997 Proc. 4
th
Quarter 795.
The drafting group considered a requirement for companies to pay normal commissions on appropriate replacements. The
chair opined that the company practice of reducing commissions on replacement sales was a huge disincentive for reporting
replacements. An insurer representative asked if the chair was differentiating between internal and external replacements.
He said it made sense to have a reduced commission for internal replacements because no new dollars were coming in to the
company and costs on the original policy might not yet have been recovered. If the replacement came from outside, it was
new business to the company and a full commission would be paid. The chair responded that regulators believed that
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generation of large first-year commissions was a motivation for many replacements. The working group could end up
recommending levelized commissions. The industry representative countered that requiring first-year commissions would
encourage replacement. 1997 Proc. 3
rd
Quarter 1258.
An interested party asked regulators to be very careful before mandating compensation structure. He said the last time the
compensation structure had been discussed was in 1981, and at that time the regulators had agreed that the compensation
structure was the company’s business. A regulator responded that his recollection was that a compensation structure
requirement was not double, but he favored level commissions then and still does. 1997 Proc. 3
rd
Quarter 1258.
H. In the 1998 redraft, the language in this subsection was a drafting note. The 2000 group redrafting the model agreed
it was a good idea to include the language in the text of the regulation. 2000 Proc. 1
st
Quarter 149.
Section 5. Duties of Replacing Insurers that Use Producers
A. In the 1978 model each company was required to give the other a copy of the policy summary or comparative
information form it furnished to the buyer. This allowed all parties involved with the transaction to have the same knowledge
of the basic information disclosed. It also helped pave the way for the industry to better self-regulate replacement sales.
1979 Proc. I 573.
An early draft of the Subsection A redraft in 1997 contained a requirement that the insurer provide a copy of all sales material
to the existing insurer. A trade association suggested changing this to require the company to offer a policy illustration or
policy summary. 1997 Proc. 4
th
Quarter 795.
An interested party asked the working group to consider a longer time period for the existing insurer to furnish a copy of an
available illustration. The chair responded that with a 30-day free look period, he did not want to consider lengthening that
period of time. 1998 Proc. 1
st
Quarter 684.
A significant regulatory tool added to the model in 1978 was the requirement that the replacing insurer must maintain a
replacement register, cross indexed by replacing agent and replaced insurer. The maintenance of this register would give
companies and regulators the means to review the activities of agents who replace a significant amount of business.
Specifically, it should assist in detecting and preventing “churning” of existing insurance by agents who change companies.
1979 Proc. I 573.
The first draft of the regulation produced in 1997 contained a 60-day free look period. A regulator asked whether it was fair
to expect the replaced policy to be reinstated. The chair responded that this was no problem in the case of an internal
replacement, but would pose a problem if a different company was involved. This burden would be particularly difficult if
the policyholder died during the 60-day period. 1997 Proc. 2
nd
Quarter 653.
An actuary noted that the 60-day free look period would have reserve implications so there would be complex questions to
answer with regard to the Standard Valuation Law and the Standard Nonforfeiture Law. 1997 Proc. 2
nd
Quarter 653.
The 60-day free look in the draft resulted in many comments, both pro and con. One interested party opined that this gave
the consumer valuable extra time, and might increase conservation efforts by the company being replaced. Another
interested party expressed concern about the applicability to registered products. She opined that a consumer does not really
have a “free” look if the consumer bears the risk that the market will go down during the 60-day free look. The chair
suggested changing to a 30-day free look so that as much of the rule as possible could apply to variable products. 1997 Proc.
3
rd
Quarter 1257.
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Section 5 (cont.)
At one point the draft contained a provision requiring the company to hold the commission until the end of the free-look
period. An interested party said this presented an administrative nightmare and would require major systems revisions
because the commission check was prepared when the policy was issued. Another interested party said only a small
percentage of policies were returned and it would be easier to do the paperwork on that than to hold the commission for the
other 95% or more of the policies. 1997 Proc. 3
rd
Quarter 1259.
In the next draft the free-look period was reduced from 60 to 30 days. That was done because of a potential conflict with
Securities and Exchange Commission (SEC) requirements. Some regulators suggested alternatives to address the SEC issue
and spoke in favor of returning to the 60-day free look. 1997 Proc. 3
rd
Quarter 1241.
At the next working group meeting, the issue of a 30- versus 60-day free look was discussed again. An agent’s association
representative said the longer period would allow an individual to ask for assistance from an expert. Several state regulators
spoke in favor of the longer period, which was included in a new state regulation just adopted. An interested party pointed
out that the state regulation provided for 60 days after policy issuance, whereas the draft measured from policy delivery. The
chair opined that 60 days from the date of issuance was worthless because the agent might not deliver the policy during that
60-day period. 1997 Proc. 4
th
Quarter 805.
As a compromise a regulator suggested leaving the free-look period blank and including a drafting note recommending 30 to
60 days. An actuary said there are actuarial implications to a longer free look. A regulator said he has never received a
complaint that an individual did not have a long enough free look. The working group decided to fix the free-look period at
30 days. 1997 Proc. 4
th
Quarter 796.
B. The chair asked if the replacing insurer should be required to waive its suicide and incontestability periods with
respect to the amount of the policy being replaced. He said many companies already followed that policy for internal
replacements and suggested it should be the rule for external replacements also. A trade association commented this was not
appropriate for external replacements because it forced the company to rely on another company’s underwriting. The chair
agreed this put a company at risk, but this meant the company would look at the replacement more closely. 1997 Proc. 3
rd
Quarter 1259.
The regulators were not persuaded by the industry argument that the replacing insurer would be required to accept the
underwriting standards of the company being replaced. One regulator suggested that this would spur companies to do better
underwriting. 1997 Proc. 3
rd
Quarter 1241.
Representatives from the insurance industry again asked the regulators to delete Subsection B regarding the suicide and
incontestability clauses. One industry representative said a savvy consumer could make a material misrepresentation and get
away with it. A regulator responded that he did not know why anyone would do so; he wouldn’t get anything more that he
already had in the previous policy. The regulators agreed to postpone a decision and listen to arguments as to how consumers
could gain from gaming the system. 1997 Proc. 4
th
Quarter 796.
The chair called on an actuary to explain the industry’s reluctance to include a waiver of the suicide and incontestability
clauses. The actuary gave several examples where a company might be harmed. He said the company presumes in its rate
structures that it will have protection during the first two years, and this provision would require the company to raise its rates
for all. The chair questioned the presumption that this waiver would allow people to game the system. 1998 Proc. 1
st
Quarter 681.
A regulator questioned why someone who already had coverage would hide his condition to get different coverage. He
opined that a provision such as being contemplated by the working group would have protected thousands of people who
replaced their policies during the 1980s and early 1990s and later had the company underwrite the policy and rescind it. 1998
Proc. 1
st
Quarter 682.
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An industry representative said this was a public policy question and he did not think regulators should encourage or
facilitate misrepresentation. A regulator responded that the charge to the working group was precipitated by a level of
unnecessary replacements. This provision may make companies take a long hard look at an application and may actually
reduce unnecessary replacements. An interested party responded that this provision could actually encourage replacement.
The industry representative agreed she would be more comfortable with a rule limited to internal replacements. 1998 Proc.
1
st
Quarter 682.
Another company representative expressed concern about how to interpret this provision if life insurance replaces an annuity
or if the reverse is true. He noted that most annuity contracts do not contain a suicide or incontestability clause. The chair
responded that if the annuity has a suicide or incontestability clause, to the extent it has been satisfied, credit will be given. If
there was no clause, there would be no credit. 1998 Proc. 1
st
Quarter 682.
The working group considered several alternatives: companies could be required to give credit for the suicide and
incontestability provisions met by the replaced insurer; the draft could be changed to apply to internal placement only; or the
provision could be removed altogether. The group voted to make the provision applicable to internal replacements only.
1998 Proc. 1
st
Quarter 682.
C. The working group chair proposed a new Section 5C in response to concerns raised about the amount of paper an
insurer would be required to store. His proposal would eliminate the responsibility of an insurer to store material if the
company prohibited the use of anything other than company-approved sales material. Otherwise the company would need to
comply with the provisions of Section 3E. 1998 Proc. 2
nd
Quarter II 736, 748.
The chair’s suggestion was adopted with some modifications. The chair suggested that the policyholder contact the
compliance department at a toll-free number. He clarified that the letter did not need to state that the call would go to the
compliance department. 1998 Proc. 2
nd
Quarter II 736.
In December 1999 a state commissioner requested that the Life Insurance and Annuities Committee again be charged to
review the model. She said her state was the first to adopt the revised model and as a result encountered some
implementation issues that need to be addressed. 1999 Proc. 4
th
Quarter 14.
The state taking the lead on adoption of the model deleted the requirement in Subsection C(1)(b) that the producer make a list
of all the sales material used. She said this did not add much consumer protection and was burdensome for the company.
Another regulator said it was his experience that review of sales material was very important in market conduct examinations.
Regulators would not be able to determine which consumers saw offending materials without a list and he argued for leaving
the provision in the model. 2000 Proc. 1
st
Quarter 149.
The regulator who spoke in favor of including the list said he had decided to support removal of the provision. He said there
was not a good reason to have these lists only for replacements because it was a concern for all sales. He planned to suggest
inclusion of a requirement applicable to all sales. 2000 Proc. 1
st
Quarter 137.
Section 6. Duties of the Existing Insurer
The working group considered adding a requirement that the existing insurer should be required to reinstate policies within
the free-look period. The chair opined that the existing carrier may be the wrong company to place at risk, and suggested
limiting it only to instances where the existing insurer had made no conservation efforts. 1997 Proc. 3
rd
Quarter 1260.
The regulator decided to delete this provision from the draft. One opined that this was an attempt to insulate the consumer
from the results of his own decision. An individual who did not want to go without insurance would not cancel the first
policy until he was sure he wanted the second one. Another suggested it was backward to put the burden on the company
being replaced. 1997 Proc. 4
th
Quarter 806.
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Section 6 (cont.)
The chair commented on a recent study that showed companies make very little conservation effort. He suggested that
regulators will not get a handle on the replacement problem until they encourage conversation, and that the model should
include a requirement for some minimal conservation effort. 1997 Proc. 4
th
Quarter 805.
B. The working group discussed whether the existing insurer should be required to supply an in force illustration when it
received notice of a replacement or financed sale. An industry representative expressed concern about a requirement to
attempt conservation. An interested party expressed concern that policyholders would expect an in force illustration, but
these could only be produced for policies issued after the effective date of the Life Insurance Illustrations Regulation [see
model 582]. 1997 Proc. 3
rd
Quarter 1259-1260.
A regulator said only a small number of people will look at an illustration, let alone compare two illustrations. He opined
that those who requested an illustration were more likely to look at it. Another regulator said an illustration should be
provided and the insurer should follow up with a phone call to see if there were any questions. The response was that this
was a private contract and, if the consumer was taking the initiative to replace the policy, perhaps regulators should not
interfere. 1997 Proc. 4
th
Quarter 805.
The chair suggested including in the model a provision requiring the existing insurer to send a letter offering an in force
illustration and a visit by an agent. A regulator responded that this approach was superior to a requirement to send an in force
illustration to every one replacing because it was not cost effective to send the material without a request. An insurer
representative said her association was against mandatory conservation. She suggested that the notice include information
that the consumer has the right to request an illustration. A regulator opined that the agent might contradict that language and
suggested it was better to get a letter after the agent went home. 1997 Proc. 4
th
Quarter 805-806.
C. The chair described a sales tool where the agent obtained a check for the cash value of the policy issued by another
company and suggested to the prospect that this money could be used to buy new coverage. He asked if there was a way to
prove the identify of the person making a request to withdraw policy values. An interested party responded that many
companies have a procedure to send a separate notice that a policy loan has been made if there has been a recent change of
address. Another added that companies also send notice if the check is going to an agent rather than the policy owner. A
regulator said many people did not understand they had taken out a loan and suggested sending a letter explaining the effect
of a policy loan. 1997 Proc. 3
rd
Quarter 1258-1259.
A regulator suggested adding another sentence at the end of Section 6C to deal with the case where consecutive automatic
premium loans were being taken from the account. Her suggestion would eliminate the obligation of the insurer to send a
notice every month. An interested party asked if this would also be true of systematic withdrawals from an annuity. Another
interested party suggested that a notice should not be required when an abbreviated payment plan was put into effect. The
chair responded that this was exactly the situation where the individual should receive notice. 1998 Proc. 1
st
Quarter 685.
The parent committee adopted an amendment to add a sentence to Section 6C to address this concern. 1998 Proc. 1
st
Quarter 677.
Section 7. Duties of Insurers with Respect to Direct Response Sales
This section was added to the 1978 model to make the regulation responsive to this form of marketing. If the direct response
solicitation material did not encourage buyers to replace existing insurance, the insurer needed only send an appropriate
notice regarding replacement when it sent the policy. This approach was warranted since there was no pressure being put on
the buyer to replace existing insurance, as might be the case when an agent was involved in the sale of the policy.
However, if the direct response solicitation material illustrated the benefits of or encouraged the reader to replace existing
insurance, the insurer would be required to follow the disclosure provisions required when an agent was involved. 1978
Proc. I 506.
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MODEL REGULATION
Proceeding Citations
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© 2010 National Association of Insurance Commissioners PC-613-13
Section 7 (cont.)
The section was completely redrafted in 1997. Near the end of the process, comments were submitted to the working group
recommending deletion of the entire section and substitution of different language. The chair said he had worked very hard
to create a level playing field and it appeared to him the suggestions did damage to that concept. 1997 Proc. 4
th
Quarter
796.
Another redraft was submitted by an interested party and the chair praised this version, saying it was clearer and eliminated
duplicative notices. The drafter also recommended the addition of an Appendix C. 1998 Proc. 2
nd
Quarter II 737.
Section 8. Violations and Penalties
A. The examples in this subsection were a part of the 1997 drafting effort. An industry trade association suggested
deleting the examples. One interested party said agents did not need the information and the language was superfluous. A
regulator asked if any of the examples were things insurers would not discuss with their agents. The industry responded that
these were all examples they would discuss. The working group decided to leave the examples as part of the regulation.
1997 Proc. 4
th
Quarter 797.
B. This provision created the need to establish a pattern. Some who commented on the draft suggested this was
undesirable because it jeopardized taking action on a case-by-case basis. 1983 Proc. II 610.
D. Early drafts of this section included a 10% interest rate. Several comments questioned this amount. One
commissioner suggested changing the language to incorporate the statutory rate. The group voted to change the reference to
the statutory rate and to make provision for states that do not have a statutory rate. 1998 Proc. 1
st
Quarter 687.
One state representative commented that she had to remove the last part of Subsection D because her commissioner did not
have the authority to adopt its provisions. A drafting note was added to draw this to regulators’ attention. 2000 Proc. 1
st
Quarter 149.
Section 9. Severability
Section 10. Effective Date
The working group reviewed the issue of whether to propose a delayed effective date for the regulation. The chair said his
state would impose the duties of the rest of the regulation and only delay the record-keeping requirements to respond to Year
2000 issues. He said he felt strongly that the consumer protection portions of the model needed to be in place long before
2001. The working group decided not to include specific language in the model, but to recommend delay of only Sections
4A and B if the parent committee asked for a recommendation. 1998 Proc. 2
nd
Quarter II 737.
The parent committee chair said she did not have a strong feeling about including language in the model, but asked that the
minutes reflect the regulators’ preference that Section 4 not be effective until at least January 1, 2001. If a company has Year
2000 problems, consumers will be harmed, so regulators should not put additional burdens on companies unrelated to Year
2000 issues. 1998 Proc. 2
nd
Quarter II 737.
Appendix A. Important Notice Regarding Replacements
The first notice adopted in 1969 contained an extensive list of pros and cons for replacing life insurance. 1970 Proc. I 350.
In the first major revision of the model in 1978, the requirements for notice changed to require the use of one of three
alternative forms. The forms were designed for different situations and gave specific advantages and disadvantages for each
situation. 1979 Proc. I 564-567.
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LIFE INSURANCE AND ANNUITIES REPLACEMENT
MODEL REGULATION
Proceeding Citations
Cited to the Proceedings of the NAIC
PC-613-14 © 2010 National Association of Insurance Commissioners
Appendix A (cont.)
The replacement notice adopted in 1984 was designed only to suggest the buyer seek information from his existing insurer.
It replaced the three more complex notices. 1984 Proc. II 505. The proceedings containing the adopted draft failed to
include a copy of the notice form, but it was the same as that presented with the draft printed a year earlier. 1983 Proc. II
608.
When drafting of the revised regulation was nearly complete, a regulator suggested technical changes. One was to change
“agent” to “producer” throughout the draft. She also suggested changing the term in the Appendix, but a regulator said
consumers would know this person as an agent so that was the term to use in consumer documents. The working group
agreed. 1998 Proc. 1
st
Quarter 685.
Appendix B
Appendix C
When redrafting Section 7, an interested party encouraged the addition of an Appendix C. He said much of the language in
Appendix A refers to producers and would be confusing in a direct response setting. The drafter suggested deleting the
questions, but the working group declined to follow that suggestion. 1998 Proc. 2
nd
Quarter.
______________________________________________
____________________________________________
Chronological Summary of Actions
December 1969: Original model adopted.
December 1971: Technical amendment to section no longer contained in model
December 1978: Extensive revision of all parts of model.
December 1983: Voted to eliminate comparative information form.
June 1984: Adopted revised model which included annuities.
September 1998: Adopted new model to replace earlier versions. The most significant change is coverage of internal replacements.
June 2000: Made a number of changes to the model to address concerns.