the policy owner that the release of policy values may affect the guaranteed elements, non-guaranteed
elements, face amount or surrender value of the policy from which the values are released. The notice shall be
sent separate from the check if the check is sent to anyone other than the policy owner. In the case of
consecutive automatic premium loans, the insurer is only required to send the notice at the time of the first
loan.
011. Duties of Insurers with Respect to Direct Response Solicitations
011.01 In the case of an application that is initiated as a result of a direct response solicitation, the insurer shall
require with or as part of each completed application for a policy or contract, a statement asking whether the
applicant, by applying for the proposed policy or contract, intends to replace, discontinue or change an existing
policy or contract. If the applicant indicates a replacement or change is not intended or if the applicant fails to
respond to the statement, the insurer shall send the applicant, with the policy or contract, a notice regarding
replacement in Appendix B, or other substantially similar form approved by the director.
011.02 If the insurer has proposed the replacement or if the applicant indicates a replacement is intended and the
insurer continues with the replacement, the insurer shall:
011.02AProvide to applicants or prospective applicants with the policy or contract a notice, as described in
Appendix C, or other substantially similar form approved by the director. In these instances the insurer may
delete the references to the producer, including the producer’s signature, and references not applicable to the
product being sold or replaced, without having to obtain approval of the form from the director. The insurer’s
obligation to obtain the applicant’s signature shall be satisfied if it can demonstrate that it has made a diligent
effort to secure a signed copy of the notice referred to in this paragraph. The requirement to make a diligent
effort shall be deemed satisfied if the insurer includes in the mailing a self-addressed postage prepaid envelope
with instructions for the return of the signed notice referred to in this section; and
011.02B Comply with the requirements of Subsection 009.01B, if the applicant furnishes the names of the
existing insurers, and the requirements of Subsections 009.01C, 009.01D and 009.02.
012. Violations and Penalties
012.01 Any failure to comply with this regulation shall be considered a violation of the Nebraska Unfair Insurance
Trade Practices as set forth in NEB. REV. STAT. §§ 44-1521 to 44-1535. Examples of violations include, but are not
limited to:
012.01AAny deceptive or misleading information set forth in sales material;
012.01B Failing to ask the applicant in completing the application the pertinent questions regarding the
possibility of financing or replacement;
012.01C The intentional incorrect recording of an answer;
012.01D Advising an applicant to respond negatively to any question regarding replacement in order to prevent
notice to the existing insurer; or
012.01E Advising a policy or contract owner to write directly to the company in such a way as to attempt to
obscure the identity of the replacing producer or company.
012.02 Policy and contract owners have the right to replace existing life insurance policies or annuity contracts after
indicating in or as a part of applications for new coverage that replacement is not their intention; however, patterns
of such action by policy or contract owners of the same producer shall be deemed prima facie evidence of the
producer’s knowledge that replacement was intended in connection with the identified transactions, and these
patterns of action shall be deemed prima facie evidence of the producer’s intent to violate this rule.