Client Success Tarragon Property Services
Markets
Commercial
Residential
Portfolio
2,967 units
Client Since
1998
Highlighted Product
RentCafe
The Benefits
More efficient online leasing and a
higher resident adoption rate for
online payments and other
services. Improved resident
communications including surveys
and referrals. Better ease of use for
staff.
About Tarragon Property
Services
www.tarragon.com
Learn More
Yardi.com
Contact Yardi
We leased our entire Aster Townhomes property online. That
was remarkable and very exciting.
Jane Griffith, Marketing Manager
The Company
Based in Sumner, Washington, Tarragon Property Services (TPS), an Investco Company,
performs multifamily and commercial property management for a Pacific Northwest
portfolio.
The Challenge
Inefficient Leasing & Communications
TPS used to process leases and renewals manually. “It was a slow and cumbersome
process. There was too much paper waste and room for human error,” said Jane Griffith,
marketing manager at TPS. Resident communications were also executed and tracked by
hand. It was hard to know if messages were reaching the right people at the right time.
TPS needed a faster way to go from lead to lease and a more convenient and reliable way
to interact with its residents.
The Solution
RentCafe
RentCafe is a comprehensive multifamily marketing, leasing and resident services
platform that includes dynamic property websites, smart multichannel marketing tools
and innovative SEO and SEM capabilities. The platform makes life easier for prospects,
residents and staff with online leasing, rent payments and maintenance requests.
The Story
Effective Online Leasing & Payments
TPS uses RentCafe to offer online leasing at all its properties. Prospects can apply online
through RentCafe property marketing websites day or night using any computer or
mobile device. TPS provides tablets in its onsite rental offices so that prospective renters
can easily apply online in person, allowing for a faster leasing cycle and better data.
Once applicants become residents, they can access a range of convenient services
available through the RentCafe resident portal. “Resident services and online payments
are easy for our residents to use on their phones, and that sets us apart from our
competitors,” said Griffith.
Innovative Communications
With RentCafe, TPS is able to interact with residents more efficiently and effectively.
Residents can pay their bills, enter maintenance requests and renew their leases online,
Client Success Tarragon Property Services
Markets
Commercial
Residential
Portfolio
2,967 units
Client Since
1998
Highlighted Product
RentCafe
The Benefits
More efficient online leasing and a
higher resident adoption rate for
online payments and other
services. Improved resident
communications including surveys
and referrals. Better ease of use for
staff.
About Tarragon Property
Services
www.tarragon.com
Learn More
Yardi.com
Contact Yardi
Online payments save both our team and our residents time.
We have messaging around our communities that says ‘set it
and forget it,’ encouraging them to set up recurring rent
payments.
Jane Griffith, Marketing Manager
allowing leasing agents to focus on renting apartments. The marketing team can send
emails and see open rates, as well as add notifications to the resident portal homepage
for each property. It is able to distribute email announcements that let renters know
about specials at other properties, community events and friends and family referral
discounts.
TPS also alerts residents to job opportunities using RentCafe. “We get a lot of great
employees through our resident portal recruitment efforts,” shared Griffith. “We’ve been
able to hire quality people who are already invested in the success of their community.”
Improved Usability
RentCafe’s mobile functionality allows TPS team members to work from anywhere. “To be
able to help our staff and residents whenever they need it is fantastic. I don’t have to be
at a property or at my desk to get things done,” says Griffith.
Additionally, RentCafe property marketing websites have built-in SEO and user experience
features that have helped TPS customize its sites for each community without
compromising usability or requiring sophisticated web design training. “RentCafe gives us
the freedom to try new things without jeopardizing usability,” Griffith concluded. “I’m
impressed with what we’ve been able to do.”
Tarragon Property Services has also implemented Yardi Voyager Residential, Yardi Voyager
Commercial, Yardi Payment Processing
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