RodMaker 15
AD: I was wondering if you could tell me a little about your
backgr
ound as a fisherman and how you got started building
fishing r
ods?
DC: W
ell, I started fishing at an early age, with fly rods. In
fact, I fished fly rods before I fished flies. We stood in the
middle of a str
eam and steered a worm downstream. So
my early familiarity was with fly rods. Later, I think in
high school, I became very interested in spinning rods
when they became available in this country. It was a very
exciting way to fish, and most of the rods and reels came
from France and Europe.
On the building end, I first tied my own flies. Rod
building came along a bit later. I thought, “Gee, wouldn’t
it be fun to build your own rod,” but I was put off, actual-
ly intimidated by it. At that time, Reed Tackle and Hille’s,
two of the fly tying material supply houses, also sold a
very limited line of rod building supplies. They sold kits
where the handle assembly was already fitted and I
thought it must be a horrendous task to fit a shaped cork
grip to a tapered blank. That delayed me because I’m
rather poor mechanically. However, I finally took the
plunge and found that it wasn’t very difficult at all! I fell in
love with it the very first time I tried it.
AD: About how old were you when you built your first rod?
DC: Oh goodness, I don’t know, probably early college.
Up to that time I thought catching a fish on a fly you tied
yourself was pretty terrific. But I found, as many have
since, that catching a fish on a rod that you built was by far
the greatest thrill. To me, it was heaven and I was hooked!
It was kind of crazy how years later I found myself
writing a book and then subsequently selling the compo-
nents. At that time I was buying supplies from Finney
Sports and a new company that was coming along called
Cabela’s. I would call them often to order components
because I was building r
ods for myself and for other peo
-
ple. One day when I called, one of the brothers that owned
the company talked to me. He said they wer
e getting fr
e
-
quent requests for information on rod building, but that
they didn’t know much about it. They just sold the parts.
He asked me if I could put together a pamphlet that they
could send to people. I said, “Well, let me think about it”.
I was very flatter
ed. I did think about it. Being very task
oriented, I carried a little notebook in my pocket and jotted
down ideas whenever they came to me. When I or
ganized
my thoughts a couple of weeks later, I saw that it was a
book, not a pamphlet. So I wr
ote “Fiber
glass Rod
Making.” That title was selected by the publisher to distin-
guish it from Bamboo rod making, the historical approach.
AD: So this was around the early 1970s?
DC: I wrote it in ‘73 and it came out in ‘74.
AD: There wasn’t the variety of components or technology with
things like guides and finishes like there is today.
DC: NO! That is a whole separate topic, actually, which is
very inter
esting. After my book came out I was very for-
tunate; it was picked by Field and Str
eam for their Book of
the Month Club, and it sold like crazy
. We got into selling
parts and supplies about the same time and the business
pr
ospered. During those initial couple of years, the com-
ponent market was tiny. The manufacturers wrongly
thought it was infinitesimal. Custom rod builders were
considered very much an aftermarket. In other words, we
got whatever was left over from what was sold to the rod
companies. No one ever conceived the idea of manufactur-
ing some components of a higher quality for custom rod-
builders.
AD: Specifically for that market.
DC: No! We were fighting a real uphill battle and it was
an education battle, but it didn’t take long, surprisingly. I
remember one of the first companies I pointed it out to was
Varmac. They were then the preeminent reel seat manu-
facturer in the country, and one of the top guide makers
along with Mildrum and a few others. I had reached the
point in my business where I was buying more of their
product to resell to custom rodbuilders than they were
selling to many small rod companies! I finally pointed this
out to them at dinner at an AFTMA show. I laid out some
of these figures of which they weren’t aware up to this
point. To say they were surprised was putting it mildly.
They went “Holy Cow!” I said, you guys have a real mar-
ket here, and it’s time you started paying some attention to
it. You need to examine what you make for this market
and what you charge. Things, then, started to fall into
line, and for a while custom rod building was the fastest
growing segment of the fishing tackle industry. New spe-
cialty manufacturers appeared. Fortunately, I did a lot of
consulting work with the various manufacturers.
Fenwick, under the dir
ection of Phil Clock, Pr
esident, was
one of the top rod manufacturers in the world. I served
as a consultant to him r
egar
ding this market, and wr
ote a
small booklet for them, “How To Build Your Own Fishing
Rod With A Fenwick Blank.” Their first printing was
50,000 copies and within a year they printed another
25,000. The other prominent blank manufacturer was
Lamiglas. Fr
om their education I wrote a 20 page explana-
tory booklet titled “Graphite” that they distributed to cus-
tom r
od builders. I did some consulting for Gudebrod,
Varmac, Loomis and various other companies. I mention
this to point out how the custom r
od building market r
eal
-
ly blossomed.
Of all the companies I was privileged to work with,
Fuji was by far the most responsive. It was never neces-
sary to convince them of the market. They considered cus-
tom rod building the cutting edge of fishing rod develop-
ment. They believed their success was due to making a bet-
ter product and that philosophy dovetailed beautifully
with what custom rod builders were seeking. After I got to