Green Motion International Selects RateGain as its Preferred Revenue Management
Partner
Noida, June 13, 2024: RateGain Travel Technologies Limited (RateGain), a leading provider of
AI-powered SaaS solutions for travel and hospitality, announced today that Green Motion
International (Green Motion), a pioneering car rental company in eco-friendly transportation, has
selected RateGain as its preferred revenue management partner for its franchisee network
spread across 650 locations in 73 countries worldwide.
Green Motion is a world-leading car rental brand known for its commitment to lower CO2
emission from vehicles. It is at the forefront of mobility innovation for the car rental industry,
pioneering the latest technology to deliver truly frictionless mobility services.
The complexity in car-rental revenue management while planning to respond to market demand,
need to be cognizant of non-static inventory which may vary, especially during high demand
periods.
The car-rental industry further faces complications due to volatile customer-behaviour which
impacts demand and results in price drops close to the actual pick-up date. Car rental being
usually the last in the booking process of any planned leisure or business travel with the lowest
wallet share in the travellers overall spend makes it more vulnerable to competitive pricing
pressure.
Green Motion franchisees will now be able to track demand and utilization, spikes in city
locations, to discover the correct rate for their fleet, and change them based on AI/ML
optimization, making it hassle-free and reducing hours of effort.
With Rev-AI by RateGain, Green motion will utilize over 25 real-time demand indicators,
providing hyper-local demand insights enabling them to understand market potential accurately
and adjust pricing dynamically by car segment, channel, and location. The AI-driven price
recommendation engine within Rev-AI will also assist Green Motion franchisees in capturing
additional market share while maintaining the visibility of their ongoing financial performance.
Chay Lowden, Chief Product Officer of Green Motion international, commented on the
partnership, "We are happy to embark on this journey with RateGain, leveraging their cutting-
edge Rev-AI platform. This collaboration aligns perfectly with our mission to continue to pioneer the
latest technology to deliver truly frictionless mobility services. By harnessing the power of AI-driven
revenue management, we aim to enhance our operational efficiency and enable our franchisees with
technology to help them create more value-driven rental experiences. This partnership marks a
significant step in leveraging advanced technology to maximize revenue across our franchised
network.”