2024 H-E-B Quest for Texas Best Contest

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. By entering, all Entrants acknowledge agreement

to these Official Rules. Please read them carefully.

1. Eligibility. The 2024 H-E-B Quest for Texas Best Contest (the “Contest”) is open to (i) legal

parent companies, subsidiaries, affiliates, advertising, and promotion agencies; the immediate

families (spouses, parents, children and siblings and their respective spouses) of such persons;

and those living in the same household (whether related or not) of such persons are not eligible

to participate. Business entities are not eligible to participate if any individual made ineligible by

the preceding sentence is a “Principal Person” in such business entity. (For purposes of these

Official Rules, and subject to Sponsor’s determination as set forth herein, a “Principal Person” is

a director, officer, or greater than five percent (5%) equity owner in such business entity; a person

with the power to direct the management and policies of the business entity; or an employee of

the business entity with executive or managerial authority over the business entity or some

relevant portion thereof.) Persons and/or entities who won a Grand through Third prize in a prior

“Entrant Contact” in the Online Entry Form who is knowledgeable about the Eligible Products;

authorized to make and receive all communications related to the Contest; and authorized to

make all of Entrant's decisions related to the Contest.

a. The Entrant must complete the Online Entry Form at www.HEB.com/Quest and

provide all information requested in that form.

b. In the Online Entry Form, the Entrant must nominate at least one but no more

than three Eligible Products (as defined below).

c. The Entrant must create a video of no more than two (2) minutes in length

describing and depicting the nominated Eligible Product(s) and featuring the Entrant or Entrant

Contact (the “Video Submission”). The Video Submission may also describe the Entrant, the

http://www.YouTube.com/t/Community_Guidelines and YouTube’s Terms of Service available

for Entrants to read at http://www.YouTube.com/static?gl=US&template=terms.

d. The “Entry” shall constitute and include all information submitted by Entrant to

Sponsor in connection with the Contest, whether via the Online Entry Form, the Video

Submission, any judging process, the Finals Event, or otherwise.

e. Sponsor reserves the right to disqualify any Entry that it determines in its sole

discretion to be materially incomplete, inaccurate, or ineligible. Sponsor reserves the right to

extend or modify the entry deadline in its sole discretion.

kind, including (without limitation) labeling requirements, health and safety requirements,

consumer protection laws, and manufacturing license requirements; (iv) can be sold at retail

without infringing, misappropriating, diluting, or otherwise violating, directly or indirectly, the

patent, trade secret, copyright, trademark, right of publicity, or any other rights of any third party,

and without violating any judicial or administrative order; (v) can be sold at retail without any

license or permit other than those customarily held by H-E-B stores; (vi) fits one of the food,

beverage, or general merchandise categories specified for selection in the Online Entry Form;

and (vii) is otherwise suitable for sale in retail grocery stores.

5. Judging. Judging will take place in three rounds. In Round 1, all eligible Entries will be

H-E-B, and invited to demonstrate those products selected for advancement. The Round 2

interviews will focus on further assessment of the Entrant and the Eligible Products as to such

criteria as the judges may deem appropriate, including (without limitation) the qualities,

marketability, and readiness for production of the Eligible Products; the Entrant's commercial

preparedness and suitability as a potential retail supplier; and overall compliance with the Official

Rules. Up to ten (10) Entrants will be selected to advance to Round 3 as Finalists. Sponsor reserves

the right in its sole discretion to schedule Round 2 interviews to be conducted remotely

(including, without limitation, by telephone or video conference).

6. Finals Event and Judging. Each Finalist will be invited to attend the Finals Event in Dallas,

was selected by H-E-B for advancement to the Finals. The Finals judges will rank their top four

favorite Finalists using such criteria as they or H-E-B may deem appropriate, which may (but need

not) include any criteria described above. The highest-ranked Finalist shall be the Grand Prize

Winner, and the next three highest ranking Finalists shall be the First Prize, Second Prize, and

Third Prize Winners, respectively. Finalists will receive two (2) nights hotel accommodations for

one (1) person. All other expenses of attending the Finals event, including accommodations for

other persons, transportation, food, taxes, and gratuities, will be the responsibility of each

Finalist. Sponsor reserves the right in its sole discretion to postpone, modify, relocate, or cancel

the Finals Event, or to hold the Finals Event through remote communications, on notice to the

(1) THIRD PRIZE: $10,000 cash. ALL PRIZES: Any costs of Entry or of prize receipt, including all

applicable taxes (not limited to federal, state, local and/or income) and fees, and any expenses

not otherwise described in these Official Rules are the sole responsibility of the Entrants or

winners, respectively. Winners will be required to provide their Social Security number or tax ID

for tax reporting purposes, and consent to Sponsor filing an IRS Form 1099 or similar document

with the Internal Revenue Service or other applicable tax authorities for the fair market value of

a prize awarded and accepted or other applicable standards. By accepting prizes, winners consent

to reporting of prize values to tax authorities as prize income. Prizes (or any portion of prizes) are

non-transferable, non-substitutable, and may not be redeemed for cash. All prizes will be

awarded provided a sufficient quantity of qualifying entries is received, and prizes are claimed

8. Pitch Opportunity. At the conclusion of the Finals event, the Grand Prize Winner (through

its Entrant Contact, if applicable) will enter into a negotiation period of up to thirty (30) days with

Sponsor (which period may be extended by mutual consent) to discuss mutually agreeable terms

for potential sales of the Grand Prize Winner's winning product in H-E-B stores (the “Pitch

Opportunity”). Neither Sponsor nor the Grand Prize Winner shall be obligated to enter into any

contract or other sales arrangement. If Sponsor and the Grand Prize Winner do not mutually

agree on terms of sale within the negotiation period, neither shall owe the other any further

obligation to continue negotiating or to deal with one another thereafter, and the Grand Prize

Winner will not be entitled to any additional compensation. NOTWITHSTANDING ANYTHING TO

THE CONTRARY HEREIN OR IN ANY PROMOTIONAL MATERIALS RELATED TO THE CONTEST,

9. Notifications. Entrants selected as potential participants in Round 2 or Round 3 will be

notified by email, phone, or mail (as selected at Sponsor's discretion) directed to the contact

information provided in the Entry. Notices of advancement will be given on or about May 10,

2024 (as to Round 2), and on or about the week of June10, 2024 (as to Round 3). Entrants

selected to advance to Round 2 or Round 3 may be required to execute and return a Release of

Liability and Publicity and Affidavit of Eligibility. Entrants may also be required to submit

information supplementing their Entry, including information verifying that eligibility

requirements have been satisfied and that they own all required rights in the matter comprising

the Entry. Any requested documents or information must be returned to Sponsor and must be

discretion.

10. Entrant Representations and Warranties. By entering, each Entrant agrees, represents,

and warrants that (i) Entrant owns or has a valid license to use all intellectual property rights in

and to the nominated Eligible Products, including (without limitation) any patent rights, trade

secret rights, copyrights, and trademark rights in and to the products, any rights of publicity

exploited in the products or packaging, their labels, and their manufacturing processes; (ii)

neither submission of the Entry nor the sale of Entrant's Eligible Products in H-E-B stores would

infringe, misappropriate, dilute, or otherwise violate the rights of any other person or entity,

including (without limitation) the intellectual property rights of any other person or entity; (iii)

11. RELEASE AND INDEMNIFICATION BY ENTRANT. By entering, Entrant agrees to RELEASE,

DEFEND, INDEMNIFY, AND HOLD HARMLESS Sponsor; its parent companies, subsidiaries, and

affiliates; their respective officers, directors, employees, agents, advertising and promotional

agencies; and YouTube (Google LLC) (together, the “Releasees”), from and against: any and all

suits, claims, demands, liability, loss, damage, harm, injury, cost or expense (including reasonable

attorney's fees) (together, a “Loss”), whether made in contract, tort, negligence, strict liability,

or otherwise, which may occur arising out of or relating to Entrant's participation in the Contest;

the preparation of any Entry (including any allegation that an Entry violates the intellectual

property rights or other rights of a third party); the use by any Releasee of the Entry or any matter

comprising the Entry; or Entrant's acceptance, possession, or use/misuse of any prize. THIS

Entry without further compensation or consent, licenses (non-exclusively) the Releasees to do

so, and agrees to confirm this grant and license in writing upon request. Entrant agrees that this

grant and license is perpetual, worldwide, assignable, divisible, and applicable as to any published

or publishable form or media (including without limitation still, motion, print, radio, television,

or film or Internet or other digital medium), without any condition precedent such as prior

approval of published materials. Entrant further agrees that that the Releasees or their assigns

may (now, previously, or in the future), manufacture, design, purchase, sell, or offer for sale

products that are similar to, identical to, or based on matter comprising an Entry without any

compensation or any obligation to the Entrant, and may produce and distribute any derivative

or sold by a Releasee or by a third party. Entrant further agrees that the Entry is submitted

voluntarily; without any intention, request, or obligation that the Releasees maintain the Entry

or any information disclosed in connection with the Entry secret or confidential; without any

intention to establish a relationship of a trust, confidential, special, or fiduciary nature; and

without any expectation that the use of the Entry, products identical to or similar to the Entry, or

ideas embodied in the Entry would entitle the Entrant to compensation or damages.

13. Publicity. By entering, Entrants agree that they will not conduct or participate in publicity

(including media appearances, public appearances, press releases, commercial promotions, or

social media usage) relating to the Contest or utilize the marks and intellectual property of

read at www.HEB.com/Privacy, except to the extent modified in these Official Rules or any

subsequent agreement.

14. Other Conditions. Sponsor is not responsible for: (i) electronic or digital entries or

notifications that are lost, late, stolen, incomplete, illegible, damaged, garbled, destroyed,

misdirected, filtered, or captured; (ii) any problems or technical malfunctions, errors, omissions,

interruptions, deletions, defects, delays in operation of transmission, communication failures,

destruction or unauthorized access to, or alteration of, entries; (iii) failed or unavailable

hardware, network, software or telephone transmissions, damage to entrants' or any person's

computer and/or its contents, or causes beyond Sponsor's reasonable control that disrupt the

prizes/prize winners; or (vii) malfunctions or interference resulting from illicit, malicious or

injurious code (including but not limited to viruses, worms, and denial of service attacks). If for

any reason the Contest cannot be executed as planned, including but not limited to transmission

failure, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical

failures, force majeure (including natural disasters, acts of God, acts of war, epidemics or

pandemics, or any manner of civil disorder) or any other causes beyond the control of Sponsor

that corrupt or affect the security, administration, fairness, integrity, promotional purposes, or

proper conduct of the Contest, or if the Contest is compromised or becomes technically

corrupted in any way, electronically or otherwise, Sponsor reserves the right to cancel, modify or

Principal Person of the Entrant; of whether the Entrant’s eligibility may or may not affect the

fairness and integrity of the Contest; or based on such other factors as Sponsor may deem

appropriate. Sponsor reserves the right (but not the obligation), at its sole discretion, to disqualify

any Entrant who (i) tampers with or attempts to tamper with the entry process; (ii) misstates or

fails to complete any information required in the Online Entry Form; (iii) makes any material

misrepresentation or omission to Sponsor in the course of participating in the Contest; (iv)

violates any of the Official Rules or any written agreement with the Sponsor; or (v) becomes

ineligible during the course of the Contest. Sponsor reserves the right to seek prosecution of, and

damages from, any person who deliberately damages any website or otherwise corrupt or

undermine the legitimate operation of the Contest to the fullest extent permitted by law.

such dispute. To the extent that any portion of these Official Rules may be deemed by a court of

competent jurisdiction to be unenforceable, that provision shall be severed and the remainder

shall be given effect in a manner consistent with the intent of the Official Rules.

16. Winner's List. For the names of the winners and/or a copy of the Official Rules, visit

www.HEB.com/Quest. The winners' names will be posted within thirty (30) days after the

conclusion of the Finals Event, following the verification of all winners and the awarding of all

prizes.

17. Sponsor. The Contest is sponsored by H-E-B, LP, 646 South Flores, San Antonio, Texas