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MEDIA KIT 2016
A LOOK AT WHO WE ARE, WHAT WE DO,
AND WHAT WE CAN DO TOGETHER
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IN TODAY’S ALWAYS-ON CULTURE,
THERE AREN’T MANY CHANCES TO LOSE YOURSELF IN
A GOOD STORY. THAT’S WHY WE’RE HERE —
TO FILL THOSE ALL-TOO-RARE MOMENTS WITH CAPTIVATING
ORIGINAL AND NON-FICTION STORIES THAT PEOPLE
LOVE, REMEMBER, AND SHARE.
Called “beautiful” and “a sensation” by national critics, our live events series,
Pop-Up Magazine, launched in and performs for sold-out crowds in major theaters in cities across the
country. We produce national stories from a West Coast perspective for more than , print
readers and for millions of digital readers who are creative, influential — and fully paying attention.
CONTENTS
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3 POP-UP MAGAZINE
A “live magazine" performed on stage before
sold-out audiences in major cities
4 THE CALIFORNIA SUNDAY MAGAZINE
A national-interest magazine published
monthly in print, online, and across social
channels
5 OUR AUDIENCE
Entrepreneurs, developers, writers, filmmakers,
designers, media makers, art directors, and
other participants in the creative industries
7 STORY ADVERTISING
How we work with brands to create
compelling sponsored stories that feel at
home across California Sunday platforms
Pop-Up Magazine is an evening of original true stories
performed live on stage, in a mix of media, by some of
the country’s most influential storytellers in film,
writing, animation, photography, sound, and art.
e pioneering “live magazine,” Pop-Up Magazine
has made a music special with Beck, a sports special
with , and guest-edited on the main stage at the
Conference (in Vancouver). e audience
is smart, deeply curious, employed in the creative
industries, and at the center of their social networks.
ey are as dynamic as the
performers on stage. Recent
Pop-Up Magazine events have sold
out in minutes, filling thousands of seats at venues such
as SF’s Davies Symphony Hall, NYC’s Bam Howard
Gilman Opera House, and LA’s eatre at the Ace.
Sells out
2,600
seats at Davies
Symphony Hall in
minutes!
STORIES FOR YOUR NIGHTS
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“Beautiful.”
“A sensation.”
e California Sunday Magazine is a big-audience
publication that brings intelligent, visually arresting stories
and ideas to readers on phones and tablets, the web, and —
through an innovative distribution model — to , upmarket,
influential print readers. It is a national, cross-platform
publication born in California.
STORIES FOR YOUR WEEKENDS
e California Sunday Magazine is a magazine of
stories about people. It is cinematic. It is transporting.
Its writers leave their desks and venture out into the
world, and you do too, along with them. It is smart
and influential, often funny, and never pretentious.
It is assured, authoritative, but also humble, curious,
and inspired by a Californian spirit of possibility. e
stories are set in California, the wider West, Latin
America, and Asia – all of them stories of national
importance reported from a West Coast perspective.
e California Sunday Magazine reaches a hand-
picked subset of subscribers to the Los Angeles Times
and San Francisco Chroni-
cle, as well as patrons of
independent bookstores
and boutiques from Los
Angeles to Seattle. ey
are the readers who live
in and around metropolitan
centers, especially in neighbor-
hoods populated by residents who over-index on
household income, education levels, and spending
on international travel, as well as other characteristics
that suggest outsize cultural influence.
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NATIONAL
MAGAZINE
AWARD
FOR PHOTOGRAPHY
2016 WINNER
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OUR AUDIENCE
PRODUCT DESIGNER, VP OF MARKETING, ART DIRECTOR, CEO, CREATIVE
DIRECTOR, ARCHITECT, PHOTO DIRECTOR, IP LAWYER, GRAPHIC DESIGNER,
SOFTWARE ENGINEER, FASHION DESIGNER, FILMMAKER, EDITORIAL
DIRECTOR, WEB DESIGNER, SALES DIRECTOR, STUDIO EXECUTIVE
HOUSEHOLD INCOME
67% EARN $100,000+
OCCUPATIONS
MEDIA CONSUMPTION
*
*COMPARED TO DESIGNATED MARKET AREA
*COMPARED TO DESIGNATED MARKET AREA
112%
MORE LIKELY TO
WATCH HBO
128%
MORE LIKELY
TO READ
THE NEW YORKER
123%
MORE LIKELY TO
READ WIRED
136%
MORE LIKELY
TO READ THE SUNDAY
NEW YORK TIMES
LIFESTYLE
*
128%
MORE LIKELY TO OWN
A EUROPEAN LUXURY CAR
HOW WE REACH THEM
Through a novel distribution partnership,
the print edition of The California Sunday Magazine
is delivered monthly to more than
300,000
readers in California's major
metropolitan areas.
San Francisco Chronicle
Los Angeles Times
25-49
AVERAGE AGE
YEARS OLD
134%
MORE LIKELY TO HAVE SPENT $3,000+
ON FOREIGN TRAVEL WITHIN THE PAST YEAR
129%
MORE LIKELY TO OWN
APPLE PRODUCTS
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OUR AUDIENCE
LIVE AUDIENCE
300-3,000
CREATIVE INFLUENCERS
PRINT AUDIENCE
300K+
UPMARKET READERS
DIGITAL + SOCIAL MEDIA AUDIENCE
15M+
ORGANIC TWITTER IMPRESSIONS
AT LAUNCH
Since its early days at the Brava eater in San Francisco,
Pop-Up Magazine has featured prominent voices in journalism,
filmmaking, design, and other creative industries. is core
audience has expanded to millions of people around the world
who are now engaging with our stories across California
Sunday’s live event, print, digital, and social media platforms.
OUR SOCIAL
MEDIA REACH
Facebook
21K likes
Twitter
38.4K followers
Instagram
10K followers
“ A NEW
AMBITIOUS
PLACE FOR
INTERESTING
LONG-FORM
JOURNALISM...
BRAVO!”
CALIFORNIA SUNDAY
INFLUENCERS AND
CONTRIBUTORS
Miranda July
64.2K followers
Beck
265K followers
Marc Andreessen
324K followers
Sir Richard Branson
5.6M followers
Baratunde Thurston
171K followers
Mary Roach
20.3K followers
Ira Glass
149K followers
Roy Choi
41.6K followers
GOOD STORIES
[
EVEN SPONSORED ONES
]
GET SHARED
STORY ADVERTISING
Whether featuring Jack Black in a series of animated
short films, commissioning artists to illustrate what
“home” means to them, or penning postcards sent from
remote locations across the state, the California Sunday
story advertising studio creates authentic, captivating
stories that people love, remember, and share with their networks.
We know our audience and how to tell a great story.
You know your customers and the brand messages that
resonate with them. Our story ad studio will translate
those messages into stories — travel narratives, photo
essays, short films, commissioned art pieces — that feel
at home across the California Sunday platforms. From
initial concept through deployment, we provide end-
to-end creative services that bring these stories to life.
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Read on at TheThread.co
POSTCARDS FROM OUTER CALIFORNIA
Brought to you by Lexus Hybrid Drive
Every story has a setting, and every setting tells
a story. With little more than a rough draft of our
weekend plan, we set out for California’s Central
Coast, in hopes of exploring the places that in-
spired some of our favorite authors.
Not far from San Francisco, we caught the trail of
John Steinbeck and cut our way through Central
California’s agricultural pastures. Our sights set
on the coast, we hardly noticed fellow travelers as
the Lexus ES 300h carried us effortlessly through
miles of fertile country. We cruised Monterey’s
Cannery Row, once home to the shing eets and
sardine canneries immortalized in Steinbeck’s
novel of the same name, now more noted for its
brisk tourist trade. Dodging tour buses and the
ghosts of salty shermen, we hunted down the
real-life Pacic Biological Laboratories, ctional-
ized by Steinbeck as the Western Biological Lab-
oratory in Cannery Row. Standing in front of the
building’s weathered, wood-paneled exterior, we
were reminded that there are still storied gems
tucked just beneath the avenue’s bustling surface.
A few moments later, we were wading through the
cool-morning tide pools that gave the Lab, and
Steinbeck, so much food for thought.
Our enchantment with the Bohemian escapes of
Henry Miller and Jack Kerouac led us farther south
to the fog-enshrouded coast of Big Sur. At our
rst stop, the Henry Miller Memorial Library, we
loaded up with paperbacks. A patch of sun on the
redwood deck gave rise to an impromptu hour of
reading. Exploring once again, we cruised up and
down the twisting stretch of highway, the hybrid
gliding past local landmarks like Nepenthe restau-
rant and the Big Sur Bakery, windows down to
better admire the peaks of the Santa Lucia Moun-
tains towering above the Big Sur River Gorge.
As the road opened before us like a blank page,
we had little choice but to ll it with adventure.
For the rest of the story, visit ads.californiasunday.com/lexus-nov
70%
of individuals want
to learn about products
through content
rather than through
traditional
advertising*
GOOGLE PLAY LEXUS MAILCHIMP
*DATA FROM ADAGE, APRIL 23, 2014
“I HAVE SEEN THE FUTURE OF NATIVE
ADVERTISING IN @CALSUNDAY AND I’M TOTALLY
FINE WITH IT.”
– ZACH FRECHETTE
FOUNDER @QUARTERLY, FORMER EDITOR AT GOOD MAGAZINE
“GOOGLE PLAY HAS BEEN RUNNING
A GREAT BRANDED CONTENT SERIES…WITH FAMOUS
CALIFORNIANS TALKING ABOUT THEIR UPBRINGING.
IT’S A COLLABORATION WITH CALIFORNIA
SUNDAY MAGAZINE, AND THE RESULTS HAVE
BEEN FANTASTIC.”
– ADWEEK
“THE ‘STORY ADVERTISEMENTS’ BY NEST,
AIRBNB, MAILCHIMP ON @CALSUNDAY’S WEBSITE
ARE SIMPLY STUNNING. TAKE THETHREAD.CO
FOR INSTANCE.”
– GABY PEÑA
PRODUCT MANAGER AT TWITTER
CONCLUSIONS
GET IN TOUCH ADS@CALIFORNIASUNDAY.COM
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MEDIA KIT 2016 SUPPLEMENT
ADVERTISEMENT
SPECIFICATIONS
A GUIDE TO PREPARING AND SUBMITTING FINAL ARTWORK
FOR PRINT AND DIGITAL PLATFORMS
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Print Advertisement Creative Specifications
Single Page Advertisement
Trim size: 8" x 10.5"
Bleed: 0.125"
Double Page Spread Advertisement
Flat size: 16" x 10.5"
Bleed: 0.125"
8" x 10.5" 16" x 10.5"
MEDIA KIT 2016 SUPPLEMENT
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File Formats:
File Type: PDF (PDF/X-1a format) with all fonts and high-resolution images embedded
Color space: Process CYMK (no spot colors or RGB)
Resolution: 300 DPI
Marks: Include trim and bleed marks
Printing method: Web Oset
Proofs: Ads that are accompanied by a SWOP-standard proof are welcome. By not providing
a color proof, advertisers waive color guarantees.
ISSUE AD MATERIAL DEADLINE ON SALE
Jan/Feb 2016
Monday, January 7, 2016 Sunday, February 7, 2016
Mar/Apr 2016
Monday, March 7, 2016 Sunday, April 3, 2016
May/June 2016
Monday, May 9, 2016 Sunday, June 5, 2016
July/Aug 2016
Monday, July 5, 2016 Sunday, August 7, 2016
Sept/Oct 2016
Music & Sound Special
Monday, September 5, 2016 Sunday, October 2, 2016
Nov/Dec 2016
Monday, November 7, 2016 Sunday, December 4, 2016
Jan/Feb 2017
Monday, January 9, 2017 Sunday, February 5, 2017
Production Schedule (2016)
MEDIA KIT 2016 SUPPLEMENT
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SIZE X 6X 12X
Print 4/C in
e California
Sunday Magazine
1 page
2 page spread
$42,000
$80,000
$39,900
$76,000
$35,700
$68,000
Print Covers in
e California
Sunday Magazine
Cover 2
Cover 3
Cover 4
$50,400
$44,100
$52,500
$47,880
$41,895
$49,875
$42,840
$37,485
$44,625
Live sponsorship
segments on-stage at
Pop-Up Magazine
Custom Live-read Contact us for
pricing
Contact us for
pricing
Contact us for
pricing
General Advertisement Rates (2016)
MEDIA KIT 2016 SUPPLEMENT
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