IT Executive Programs
US/Canada
34%
EMEA/CEMA
29%
Latin America
8%
Asia/Pacic
29%
2 IDC’s IT Executive Programs | www.idc.com/itexecutive
IDC is the premier global provider of IT market intelligence and advisory services. We help clients
maximize the leverage of their technology investments across their business.
IDC is a subsidiary of IDG, the world’s leading technology media, events and research company.
Our multilingual, multicultural workforce surveys over 300,000 technology users and decision makers
annually, delivering unrivaled coverage.
Focusing on energy, nancial services, government, healthcare, manufacturing and retail industries,
our research covers over 200 technology markets including cloud computing, business analytics, out-
sourcing, enterprise mobility, sustainability, IT governance, data center, social media, and many more.
Our IT Executive Programs draw upon our global team of 1,100 analysts (the largest global network
of expert analysts in the industry) and the research we develop. IDC analysts are based in 54 oces
around the globe, covering 110 countries, speaking 70 languages, and are assisting IT organizations
around the world with innovating and optimizing IT operations.
Why IDC?
50 years of providing global, regional and local IT advisory
services to businesses and governments on technology
and line-of-business related issues, in 110 countries.
1,100 Research Analysts Located All Over The World
www.idc.com/itexecutive | IDC’s IT Executive Programs 3
Why IDC’s IT Executive
Programs?
IDC’s IT Executive Programs consist of a family of research programs intended to help today’s time-
constrained technology professionals and inuencers make more eective technology decisions.
The program oers actionable and timely fact-based research that will assist technology professionals
and inuencers in mitigating technology risks, maximizing the eectiveness of IT investments,
identifying and capitalizing on new opportunities, and creating solutions that are aligned with your
organization’s business objectives.
Our comprehensive portfolio is skillfully curated and promptly delivered to meet each individual client’s
customized needs. We provide the data and due diligence to ensure that it is always relevant.
IDC’s IT Executive Programs oer you:
Personalized
analyst access
Personal dedicated
analyst account
manager
Technical expertise
matched to line-of-
business challenges
Open access to all IT
professional events
& web conferences
4 IDC’s IT Executive Programs | www.idc.com/itexecutive
IDC’s Research Helps Clients
Maximize Business Innovation
and IT Alignment
› Technology-Specic Initiatives
IDC covers a wide range of topics including more than 200
technologies falling under the following categories:
Application Development
Big Data/Analytics
Cloud Computing
Compliance
Consumer
Data Center
Data Management
Digital Marketplace
Document Solutions
eCommerce
Enabling Technology
Enterprise Architecture
Enterprise Systems
IT Services
IT Stang
IT Strategy & Governance
Mobility
Network Infrastructure
Pricing
Security
Service Management Strategies
Small and Medium Business
Social
Software
Storage
Technical Computing/HPC
Telecommunications
Unied Communications
Vendor Management
Vertical IT Spending
Virtualization
• Smart Buildings
• Smart Oil and Gas
• Smart Utilities
• Developing Innovative
Treatments
• Improving Health
Delivery
• Transforming
Consumer
Engagement
• Engaging Consumers
• Improving Performance
• Managing Risk
• Optimizing Government
Performance
• Prioritizing Government
Investments
• Innovating Product
Development
• Optimizing the
Supply Chain
• Transforming
Manufacturing
• Creating the OmniChannel
Experience
• Maximizing Retail
Investment
› Industry-Specic Initiatives
IDC provides insight and advice on:
www.idc.com/itexecutive | IDC’s IT Executive Programs 5
As Big Data/Analytics, Cloud, Mobility and Social come together in an unprecedented way to create entirely
new business value solutions and change the way business succeeds, they are enabling intelligent industries
and solutions, and most of all - innovation. IDC Four Pillars research provides comprehensive insight into the
intersection and impact of emerging intelligent solutions, while oering deep dives into each Pillar.
While productivity issues remain important, there is a noticeable shift across all industries in decision making
and purchasing these new technologies. Unlike traditional IT decisions, the key users of the technology are
playing a more signicant role in key line-of-business issues. As the 3rd Platform continues to evolve, and the
intersection of these trends increases, so will the impact on buyers and their buying behavior.
› Strategic to Operational Initiatives
› Four Pillars of Transformation Initiatives
CIO Strategic Issues
Business-Driven IT Initiatives
IT Operational Initiatives
Business and IT Alignment
Innovation Strategies
Maximizing IT’s Performance
Deriving Business Value through Information
Incorporating Social into Workplace Collaboration
Planning for End-User Devices of the Future
Replatforming Around the Clock
App/Dev Architecture and Strategies
Data Management, Government & Information Security
Governance, Risk & Compliance Framework
IT Enterprise Architecture
IT Financial Management Strategies
IT Sourcing & Procurement Strategies
IT Stang & Organizational Strategies
Service Management Strategies
6 IDC’s IT Executive Programs | www.idc.com/itexecutive
IDC’s IT Benchmarking
and Sourcing Practice
Why IDC for Benchmarking and Sourcing?
IDC’s Benchmarking and Sourcing research is a set of solutions designed to ensure that your
technology purchasing and deployment decisions are optimized for cost and exibility.
Our IT Benchmarking and Sourcing research will enable you to:
» Drive innovation through technology strategy
» Reduce technology procurement, operation, and end-of-life costs
» Mitigate risk
» Improve IT and business performance
OF FORTUNE 500
COMPANIES
HAVE ACCESS TO OUR RESEARCH.
IDC IS THE PIONEER IN HELPING
ORGANIZATIONS ESTABLISH
BEST-IN-CLASS BENCHMARKING
METRICS.
50%
www.idc.com/itexecutive | IDC’s IT Executive Programs 7
Consulting and Custom
Research Services
IDC provides highly customized, expert advice for technology professionals and inuencers that have
specialized technology research needs. Our analysts and consultants leverage extensive industry
knowledge and detailed business process expertise to help clients develop business and technology
strategies, implement operational eciencies, and optimize the IT vendor selection process. Our global
consulting practice combines primary research with regionally specic business, technology, and IT
vendor expertise to deliver actionable, data driven advisory. Our methodology takes advantage of
IDC’s global resources, deep understanding of the IT vendor landscape, and IDC’s heritage of rigorous
research and expert guidance.
» Vendor Selection
» IT Strategy
» Benchmarking and Competitive Intelligence
– Business process performance and KPIs
– Technology performance and KPIs
– Technology investment and spending
– Vendor pricing (hardware, software, IT services, telecom)
IDC
5 Speen Street
Framingham MA 01701
www.idc.com/itexecutive
+1.508.872.8200
IDC’s IT Executive Programs
Case Studies
Company: Global 500 CPG
Objective: To evaluate social media
analytics software and in-store video
recognition tool for more targeted, eective,
in-store promotion.
Project: IDC evaluated proprietary and
o-the-shelf technologies, and benchmarked
performance tradeos across four options.
Results: Signicantly enhanced in-store
response times, and increased brand
preference, customer satisfaction, and
cross-sell opportunities.
Company: Fortune 500 Electric Utility
Objective: Service-oriented architecture
analysis and review.
Project: Client was provided an overview of
service-oriented architecture, potential business
benets, related technologies, and adoption
times.
Results: Strategic IT leadership team was
better prepared for presentation to Board of
Directors to justify and validate investments.
Company: Global 500 Manufacturer
Objective: To provide C-level knowledge of
current trends and key technologies.
Project: Weekly CIO-level brieng prepared
for trend assessment and update notication on
key technologies.
Results: CIO and Strategic Planning team able
to react to market changes in a more timely and
cost eective manner.
Company: Fortune 500 Insurance Company
Objective: To investigate enterprise
software solution, including vendor
qualications and suitability.
Project: Guidance on several incumbent sup-
pliers, and identication of several new vendors
for the client to short-list.
Results: Cut time to integration by over a year
and reduced expected costs by 50%.
Company: Major Government Agency
Objective: Review past IT hardware spend
on distributed computing and drive cost
reductions.
Project: IDC provided historical audit on
purchases vs. best peer pricing in market,
prioritization of sourcing initiatives and
price terms.
Results: IDC identied over $30M in
overspending, enabling the Agency to select
the highest ROI sourcing initiatives, to improve
cost performance, and to save an estimated
$20M - $30M annually.
Company: National Healthcare
Payer/Provider
Objective: To extend their brand awareness
directly to more consumers via “meaningful
touches” with a goal of impacting the health and
lives of millions of individuals through the use
of new business channels and technologies via
relationships with “like minded” partners.
Project: Primary and secondary research,
with the objective of developing a partnership
strategy. Recommendation included a select
number of technology and business partners.
Results: IDC presented the study and analysis
to senior IT and Business leaders, that enabled
the client to dramatically reduce their time to
market.
Company: Fortune 100 Retail
Objective: To evaluate mobility proles &
e-commerce maturity globally, as part of
upgrading their OmniChannel sales strategy.
Project: IDC analyzed smart devices footprint
across 14 countries, along with e-commerce
infrastructure maturity and social media
analytics.
Results: Signicantly enhanced supply chain
responsiveness, increased same-store sales, and
dramatically improved customer satisfaction and
store reputation metrics.
