2022 THE CONSTITUTION COMMANDETH 121
Thus, herein lies the Constitutional conflict: trade dress protection of
product designs, federalized
201
through section 43(a) of the Lanham Act
which was enacted under the broad constitutional power grant of the
Commerce Clause,
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conflicts with the Patent Clause by offering potentially
unlimited, patent-like protection to designs that never met or do not meet the
criteria for patentability (e.g., the invention must at least be novel, useful,
and nonobvious), thereby evading the “Limited Times” provision of the
Patent Clause.
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As explained by one commentator in discussing the
eligibility for trade dress protection after design patents expire, “we have no
means to reconcile the issue,” therefore, “we have to directly confront the
issue between the right of the public to copy and trade dress protection.”
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And, as explained next, there is no reason to conclude that Congress intended Section 43(a), or
any other provision of the Lanham Act, to achieve that result. U.S. Pet. Brief, supra note 36, at
27.
201. As explained by Dowell, supra note 64, at 168-69:
Federal trademark law is no different from state trademark law. The standards for federal and
state trade dress infringement claims are the same. The Lanham Act merely federalizes the
common law of trademarks and unfair competition. As applied to product designs, section 43(a)
of the Lanham Act prohibits “any false designation of origin” that is “likely to cause confusion,
or to cause mistake, or to deceive.” Courts have read into this general prohibition all of the
technical requirements for trademark protection of a product design. The doctrines of secondary
meaning/inherent distinctiveness, functionality, and the multifactor confusion test are entirely
judge-made and a product of the common law. Because federal and state trademark law are the
same, any conflict between federal patent law and state trademark law must also exist between
federal patent law and federal trademark law.
202. U.S. Const. art. I, § 8, cl. 3, known as the Commerce Clause, states that the United States
Congress shall have power “[t]o regulate Commerce with foreign Nations, and among the several States,
and with the Indian Tribes.”
203. About 15 years ago, Professor Welkowitz, in an insightful article, The Supreme Court and
Trademark Law in the New Millennium, 30 W
M. MITCHELL L. REV. 1659 (2004), saw this latest conflict
in the context of copyright law. In his view, Wal-Mart, TrafFix, and Dastar all “resisted uses of trademark
law that prevent copying of public domain materials.” Id. at 1687. Specifically:
[In Dastar], the Court again asserted that the Lanham Act’s foundations “were not designed to
protect originality or creativity.” In what must be termed a rather ironic use of a recent case, it
concluded: “To hold otherwise would be akin to finding that [section] 43(a) created a species
of perpetual patent and copyright, which Congress may not do.” Citing Eldred v. Ashcroft, 537
U.S. 186, 208 (2003)… for the limiting proposition in Dastar demonstrates just how far
removed the Court wants trademark law to be from traditional intellectual property.
Id., quoting Dastar (citations omitted). (emphasis added). He soon expanded by writing:
The primary message seems to be that the post-Lanham Act expansion of trademark law into
something akin to traditional intellectual property law deeply concerns the Court. Admittedly,
the justices may have different reasons for their concerns… Several of the Justices may be
concerned that Congress is beginning to reach the boundaries of its enumerated powers.
Although the Commerce Clause gives Congress broad power to regulate, the existence of a
specific power to regulate intellectual property, a power that allows rights only for “limited
times” and that impliedly contains other limitations, may be viewed as an implicit limit on
Congress’s power to expand the scope of trademark rights, especially where those rights would
rival the limited intellectual property rights provided in the Patent and Copyright Clause.
Id., at 1689, citing Feist Pubs., Inc. v. Rural Tel. Serv. Co., 499 U.S. 340, 346 (1991) (other citations
omitted). And finally, he opined that “the Court may be signaling that there are limits to Congress’s
power to regulate these areas under the Commerce Clause, as opposed to the Patent and Copyright
Clause.” Id. at 1700.
204. Takashi Saito, Dressing Design Patent: A Proposal for Amending the Design Patent Law in
Light of Trade Dress, 89 J.
PAT. & TRADEMARK OFF. SOC’Y 682, 686 (2007). In a recent opinion, the
Third Circuit, in Ezaki Glico Kabushiki Kaisha v. Lotte Int’l Am. Corp., 2021 U.S. App. LEXIS 2288 (3d
Cir. January 28,2021), explained:
By contrast, trademark law protects not inventions or designs per se, but branding. A trademark
is a “word, name, symbol, or device . . . used by a person[] . . . to identify and distinguish his