Our current system, R-ADoMC, is a software framework
meant to emulate the process that a professional designer at-
tends to when creating a design. In fact, one of the key com-
ponents of this framework is developing an interactive pro-
cess between the software and the user to understand what
kind of design the user needs or wants. As also indicated
by Swearingen et al. [39], understanding the user’s needs is
important in designing the interactions of recommendation
systems. On the other hand, designing interactions for rec-
ommendation systems can also be expanded to contribute to
the idea of creativity support tools. Creativity support tools
facilitate users to “explore, discover, imagine, innovate, com-
pose, and collaborate” [35]. However, as indicated by Shnei-
derman [36], creative work often begins by viewing previous
projects and similar samples. Since R-ADoMC recommends
alternative designs to the user based on his/her preferences, it
can be an underlying framework for a creativity support sys-
tem in visual design. If the user is unaware of key concepts in
design or principles of design, it is an added value to recom-
mend these semantic descriptors that make sense to him/her
and help to describe a design. It is, however, more ambi-
tious to escalate the creativity of our non-designer user in the
design of visual media. This desire requires a series of effec-
tive interactions between the user and the system to include
the user in the creative process of his/her design. Hence, we
endeavor to evolve R-ADoMC’s framework into a creativity
support tool for the process of visual design and concept de-
sign for media.
ACKNOWLEDGEMENT
We gratefully thank David Sigman, Head of The Patti and
Rusty Rueff School of Visual and Performing Arts at Purdue
University, Hector Sanchez, Design Director of Indianapo-
lis Monthly Magazine, Ryan Kough Gibboney, Art Director
of Purdue Alumnus Magazine, and Petronio A. Bendito, As-
sistant Professor of Visual Communication Design, The Patti
and Rusty Rueff School of Visual and Performing Arts at Pur-
due University, for their input on our automatic designs. We
also gratefully thank Elana Cutter, from the Department of
English at Purdue University, for her editorial reviews and
creative words, which we used in the automatic design sam-
ples. This work is supported by HP Labs, Palo Alto.
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