The time is right for Australia to establish
a multifamily asset class.
Multifamily housing appeals to institutional investors as it
provides high-quality, risk-adjusted returns and adds diversity
to portfolios.
1. It’s not a matter of if, but when MFH takes hold here
in Australia. With the BTS product slowing there is an
opportunity for good quality developers to adapt their
business model to suit MFH. Understand the differences
and be ready for change.
2. As we have seen in the UK and the US, institutional capital
investors tend to partner with a development company
to deliver MFH product. It is critical to understand the
difference in BTS to BTR, understand the design required to
deliver successful MFH product and know your sector and be
prepared for change. Be willing to learn and listen to others.
3. Collaboration is the key to a successful design. Establish
a design standard brief clearly articulating your values,
design principles etc. A successful project requires
early collaboration between the construction company,
management/developer and the design team to ensure a
product is suitable for the market it will operate in.
4. Know your product. MFH is about delivering the right
product in the right location for the right price. Look at
your portfolio of property and choose the development
site which will provide the returns sought by institutional
investors. Institutional investors are looking for ‘easy wins’
for their rst investment into MFH in Australia.
5. Understand your development feasibility and benchmark
the types and scale of fees you are able to charge to an
institutional investor including Development Management,
Construction & Design Management etc. A detailed
understanding and a clear articulation of the achievable
rents is key to a feasibility that is protable.
6. Understand your stabilised cash ows to ensure they
are both believable and achievable. Don’t underestimate
your operational expenses, if you’re not providing the
services you will not achieve the premium rents, rental
retentions and rental growth.
7. Management is key. MFH will require a total change to
the way residential property is managed in Australia.
Property managers are no longer managing buildings but
managing people. This requires a different skill set with
managers coming from outside the property industry
including retail and hospitality.
8. Affordable housing needs to form part of the product being
offered in a MFH project. Understanding how the product
will form part of the offering and the cohort targeted is
essential to understanding their ability to pay the rents
being asked.
9. In every jurisdiction globally, MFH has only succeeded
on scale where governments have provided incentives
to both developers and investors. This incentive
comes with the caveat of supplying a component of
affordable housing. Governments have a chance now
to put in place suitable incentives to ensure our private
rental housing stock can meet the demands of the
near future.
10. Understand your operational model which may
include the developer leaving their development
prot in the ownership vehicle and the establishment
of both a property management and asset
management operation.
While the sector will require billions of dollars in capital
and supportive government policy, we are already seeing
evidence that experienced global institutions are committing
hundreds of millions of dollars to Australia to capture the rst
mover advantage.
Will your company be one of them?
Make your move on multifamily
8 | Multifamily housing: will you seize the rst mover advantage?