Marketing Plan Guide | Version 5.0 | Published April 2022
Marketing Plan Guide
2022-2023| Published April 2022
Tips and General Guidelines
• The template below is only one example of a marketing plan structure. It is by no means the only style of marketing plan.
• Your marketing plan is a map and to do list for achieving success with your sound recording. Set high goals for yourself,
but stay realistic in terms of what you can afford and what you have the skills and access to achieve. Your marketing
plan should be a valuable professional tool for you to use beyond the FACTOR application process.
• Develop a professional and creative presentation of your completed marketing plan. Personalize your plan to reflect
your own art and business.
• Be specific and focused. Detail the expected impacts and results you hope to achieve.
• Make sure the content is relevant and true.
• Double-check your spelling and grammar.
• Update and modify your marketing plan to fit the sound recording project that you’re submitting for jury review.
Sample Marketing Plan
Artist Overview
Give a brief overview of the artist history, achievements/accomplishments, and goals. An artist should be able to demonstrate
recent market success and accelerating momentum in their career. This section should include information relevant to past
touring, radio play, showcasing success, awards, etc.
Album Details
• Artist Name:
• Album Title:
• Release Date:
• Label:
• Distributor:
• Producer:
• Studio:
• Mixed:
• Mastered:
Tracklisting
List all track names, length of songs, writer, composer, arranger credits.
Details on Sound Recording
Provide information on whoever will be working on the album (producers, engineers, singers, musicians, designers, photographers,
etc). Note any relevant and notable past success these people have had.
Target Market(s)
Describe the target market(s) the album is geared towards (age, gender, location, culture, etc.). Explain how you will identify,
reach, and develop this target market.