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6
Guides are administrative interpretations of the laws administered by the Com-
mission. 16 C.F.R.§ 1.5. Although the guides do not have the force and effect
of law, the Commission may bring an enforcement action if a person or company
fails to comply with a guide and engages in an unfair or deceptive practice in
violation of the FTC Act.
7
The following rules and guides are included in this category: Guides for the Nurs-
ery Industry (16 C.F.R. Part 18); Guides for the Rebuilt, Reconditioned and Other
Used Automobile Parts Industry (16 C.F.R. Part 20); Guides for the Jewelry,
Precious Metals, and Pewter Industries (16 C.F.R. Part 23); Guides for Select
Leather and Imitation Leather Products (16 C.F.R. Part 24); Tire Advertising and
Labeling Guides (16 C.F.R. Part 228); Guides Against Deceptive Pricing (16
C.F.R. Part 233); Guides Against Bait Advertising (16 C.F.R. Part 238); Guides
for the Advertising of Warranties and Guarantees (16 C.F.R. Part 239); Guides for
the Household Furniture Industry (16 C.F.R. Part 250); Guide Concerning Use of
the Word Free and Similar Representations (16 C.F.R. Part 251); Guides for
Private Vocational and Distance Education Schools (16 C.F.R. Part 254); Guides
Concerning Use of Endorsements and Testimonials in Advertising (16 C.F.R. Part
255); Guides Concerning Fuel Economy Advertising for New Automobiles (16
C.F.R. Part 259); Guides for the Use of Environmental Marketing Claims (16
C.F.R. Part 260); Rules and Regulations Under the Wool Products Labeling Act
of 1939 (16 C.F.R. Part 300); Rules and Regulations Under Fur Products Labeling
Act (16 C.F.R. Part 301); Rules and Regulations Under the Textile Fiber Products
Identification Act (16 C.F.R. Part 303); Rule Concerning Disclosures Regarding
Energy Consumption and Water Use of Certain Home Appliances and Other
Products Required Under the Energy Policy and Conservation Act (Appliance
Labeling Rule) (16 C.F.R. Part 305); Rule Concerning Automotive Fuel Ratings,
Certification and Posting (16 C.F.R. Part 306); Labeling Requirements for Alter-
native Fuels and Alternative Fueled Vehicles (16 C.F.R. Part 309); Telemarketing
Sales Rule (16 C.F.R. Part 310); Deceptive Advertising as to Sizes of Viewable
Pictures Shown by Television Receiving Sets (16 C.F.R. Part 410); Retail Food
Store Advertising and Marketing Practices (16 C.F.R. Part 424); Use of
Prenotification Negative Option Plans (16 C.F.R. Part 425); Power Output Claims
for Amplifiers Utilized in Home Entertainment Products (16 C.F.R. Part 432);
Preservation of Consumers Claims and Defenses (16 C.F.R. Part 433); Mail or
Telephone Order Merchandise Rule (16 C.F.R. Part 435); Credit Practices Rule
(16 C.F.R. Part 444); Used Motor Vehicle Trade Regulation Rule (16 C.F.R. Part
455); Labeling and Advertising of Home Insulation (16 C.F.R. Part 460); Inter-
pretations of Magnuson-Moss Warranty Act (16 C.F.R. Part 700); Disclosure of
Written Consumer Product Warranty Terms and Conditions (16 C.F.R. Part 701);
Pre-Sale Availability of Written Warranty Terms (16 C.F.R. Part 702); Informal
Dispute Settlement Procedures (16 C.F.R. Part 703).
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A rule or guide applies to online activities if its scope is not limited by how claims
are communicated to consumers, how advertising is disseminated, or where com-
mercial activities occur. As needed, the Commission will amend or clarify the
scope of any particular rule or guide in more detail during its regularly scheduled