Once they’ve given you the accolades you most certainly deserve, don’t
forget to thank them for taking the time to express their appreciation.
This can build greater relationships and will improve patient retention.
Make a quick phone to let them know you saw their kind words and
how grateful you are. This allows your patient to feel valued and
appreciated.
And be sure to respond to the review online as well. Be sure to respond
in the 3rd person voice so as not to positively confirm they are an active
patient of record. Doing otherwise is a HIPAA violation.
Here’s a quick example of a neutral response: “We love hearing that
you’ve had such a great experience and are feeling better!”
And finally, when the Facebook and Google gods see that you are
actively responding to your online reviews, this builds engagement and
activity on your listing, which makes the online bots pretty happy.
Be Sure To Say Thank You!
W W W . C L I N I C A L C A T A L Y S T . C O M P A G E 3