Planning a Social Network Analysis |
5
Exploratory research could focus on
several things, including identifying:
• Central individuals/organizations
in your network
• Knowledge/information brokers
• Isolated members and bottlenecks
• Knowledge/information flow
• Informal networks
4
Research questions should define your subject/
network of interest, describe your topic of
investigation, and define the outcome you
plan to measure. Example questions include:
• What organizations are formally connected
to the Oz learning ecosystem? In what ways
do they contribute to the ecosystem?
• Who are the newest members of the
Gotham learning ecosystem? What
are the entry connections that help
individuals join the network?
4 https://www.odi.org/sites/odi.org.uk/files/odi-assets/publications-opinion-files/6381.pdf
5 http://faculty.ucr.edu/~hanneman/nettext/C1_Social_Network_Data.html
6 https://docs.kumu.io/guides/sna-network-mapping.html
7 https://docs.kumu.io/guides/sna-network-mapping.html
8 http://www.analytictech.com/networks/whatis.htm
Step 3: Determine type of data to collect
When collecting data on networks, it is also important to
determine the type of connection data you want to collect.
In order to conduct an SNA, you need to
collect relational data. This is data that
reveals some kind of connection between the
individuals, groups, or things in the network.
5 6
This data can come from surveys that
you collect from members in the network
you are analyzing. It could come from
existing data, like public datasets on
organizational connections, data on social
media connections, datasets from CRMs (like
Salesforce), etc. And it can come from your
own knowledge of the relationships that
exist in the network you are analyzing.
7
Here are some categories of relational data you
might consider collecting from respondents:
8
• Social roles (supervisor, teacher,
friend, acquaintance, etc.)
• Kinship (e.g., sister, brother, cousin, etc.)
• Aective (like, dislike, respect, etc.)
• Resource (knowledge, facility
access, resource access, etc.)
• Actions (talk with, meet with,
collaborate with, eat with, etc.)
• Distance (number of miles between, etc.)
• Co-occurrence (same organization,
same school, etc.)
The relationship data could be in the form of:
• Simple binary data like yes or no
(connected vs. not connected; like or dislike)
• Categorical data or categories/
ranks (e.g., like, dislike, like the
most, dislike the most, etc.)
• Interval data or simply numbers (e.g.,
number of times you communicated,
number of events you attended
together, number of projects you
have worked on together, etc.).