TEMPORARY MARKETING CONTRACT
(MATERNITY COVER)
PADI EMEA
Description: PADI EMEA Marketing Manager (Maternity Cover)
Reporting to: Vice President Finance & Operations, PADI EMEA, and Chief Brand & Membership Officer,
PADI Worldwide
Estimated length of contract: 12 months, from May 2021
Location: Bristol, UK / open to remote working for the right candidate
ABOUT PADI
PADI® (Professional Association of Diving Instructors®) is the world’s largest and most popular diver organization
with a global network of 6,600 dive centers and resorts and more than 128,000 professional members
worldwide. Issuing more than 28 million certifications to date, PADI enables people around the world to seek
adventure and save the ocean through underwater education, life-changing experiences and travel. For over 50
years, PADI has undeniably been The Way the World Learns to Dive®, maintaining high standards for dive
training, safety and customer service, monitored for worldwide consistency and quality. With a longstanding
commitment to environmental conservation, PADI is leading the way for millions of people to actively explore,
steward and protect the ocean through its course offerings and partnerships with like-minded, mission-driven
organizations. PADI embodies a global commitment to ocean health with its mission to create a billion
torchbearers to explore and protect the ocean. To Seek Adventure. Save the Ocean. www.padi.com
Our four corporate primary objectives are:
1. Safe and responsible diver acquisition and retention
2. Member acquisition and retention
3. Financial prosperity
4. Global operational alignment
PADI EMEA wish to invite expressions of interest from marketing professionals to undertake a fixed term
Marketing Manager contract.
We are looking for a goal orientated, highly organized and personable ‘marketing all-rounder’ who has the
passion, professionalism and expertise to lead the EMEA Marketing team and deliver ambitious results.
Working in close collaboration with the EMEA Field Services team, global Brand and Membership team and
global Consumer Marketing team, the right person will be hands on in the planning, execution and
measurement of all EMEA consumer and member marketing activities.
CORE RESPONSIBILITIES
• Ensure PADI Regional Headquarters annual Key Performance Indicators (KPI’s) are met or exceeded
across diver certifications, membership retention and acquisition.
• Collaborate with EMEA leadership team to ensure RHQ planning is implemented in a timely manner
through daily duties and responsibilities.
• Reporting to the Chief Brand & Membership Officer, PADI Worldwide, provide regular KPI progress
updates and be available to collaborate with the global Brand and Membership team, including regular
evening meetings.
• Manage the EMEA marketing budget, regularly reporting on performance against targets and
providing variance analyses and revised projections.
• Effectively manage the RHQ Marketing Team, creating a positive working environment that
encourages employee growth and development and maintains a high performing team.
• Perform team supervisory responsibilities in accordance with the organization’s strategies, policies
and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning,
assigning, and directing work; appraising performance; rewarding and disciplining employees;
addressing complaints and resolving problems.
• Manage the scheduling, content creation and localization of all member communications in nine core
B2B languages across email, social media, and print and website channels.
• Provide strategic direction and support to the EMEA Marketing Executives to deliver bespoke Marketing
consultations to PADI 5* dive centers and onboarding marketing consultations to all new PADI dive
centers.
• Create and deliver best-in-class marketing tools and resources for PADI Members, leverage technology
to deliver them effectively, and measure use/adoption by dive centers.
• Deliver PADI’s ‘quarterly boost’ initiatives to deliver effective marketing campaigns, tools and resources
to members in the EMEA region. Produce campaign toolkits in Canva and launch these to the
membership, providing training to integrate these tools and resources into their marketing.
• Manage the UK, German and Spanish PR agencies in strategic collaboration with the PADI Global PR
Manager, to deliver pitched media coverage across target publications, tracking and reporting monthly
and amplifying with members where relevant.
• Regionally execute Dive Local marketing efforts to drive certification recovery in domestic marketing,
using inspirational localized content to reach and engage a target audience of divers and non-divers.
• Deliver marketing support for live and recorded PADI Member Business, Training, and Marketing
Webinars to achieve registration and attendee regional goals.
• Build marketing bench strength, by facilitating staff training on key marketing/technology tools,
providing growth opportunities and creating an energetic and enthusiastic team environment with
accountability
• Provide expertise and hands on support regarding sales promotions, consumer promotions, materials,
and promotional presentation materials, sales collateral and sales aides and to assist with PADI
Member related KPIs including but not limited to: PADI Membership renewal, insurance, PADI Travel,
PADI Club and PADI Gear
• Deliver regular reports in respect of: campaign marketing results, performance against budget and
membership retention and acquisition goals.
• Produce physical marketing support for PADI EMEA members, working in collaboration with the
Graphic Design, Supply Chain and Warehouse teams to create and facilitate PADI branded
merchandise.
• Organize in collaboration with our event producer, and attend key industry and consumer events in
priority markets, including, but not limited to; Boot Düsseldorf, Salon de la plongee in Paris and The
European Dive Show in Italy.
• Source and manage regional paid and / or co-marketing partnerships that support regional goals.
• Develop and execute a robust competitive acquisition strategy in conjunction with global RHQ
Marketing and Territory teams.
QUALIFICATIONS AND REQUIRMENTS
• Fluent in written and spoken English (Essential)
• Bilingual ability in an additional language (Preferred)
• Degree in Marketing or Communications or equivalent level of experience (Essential)
• 8+ years’ experience in creating, implementing and managing successful Marketing strategies across
multiple disciplines, including: email marketing, digital marketing, social media, PR, branding,
partnerships and events (Essential)
• Extensive B2B and B2C marketing experience (Essential)
• Minimum five years management experience with supervisory responsibilities (Essential)
• Experience working internationally (Essential)
• PADI diver / pro certified (Preferred)
• Experienced in core business and marketing tools: SalesForce, Wordpress, Wrike, Facebook Business,
Google Analytics, Tableau, Drupal, Canva (Preferred)
If you are interested in applying, please send your CV and covering letter to Rachel Croft, PADI EMEA
Marketing Manager - rachel.croft@padi.com no later than 9
th
April 2021.
