For Immediate Release
Standard Chartered Hong Kong Opens its First Digital Branch
Customer Experience Moves into a New Era
6 November 2013, Hong Kong – In response to changes in its customers’ lifestyles, and
with the aim of continuing to offer state-of-the-art banking experiences, Standard
Chartered Bank (Hong Kong) Limited (“Standard Chartered Hong Kong”) has expanded
and renovated its 4-4A Des Voeux Road Branch, transforming it into the bank’s first digital
branch in Hong Kong.
Sir John Peace, Chairman of Standard Chartered PLC, and Mr Peter Sands, Group Chief
Executive of Standard Chartered PLC, officiated at the opening ceremony marking this
special occasion, together with a number of members of the Board of Directors and
Independent Non-Executive Directors. Sir John said, “The grand opening of our first digital
flagship branch in Hong Kong highlights our commitment in offering best-in-class services
to our increasingly tech-savvy customers, and represents a significant investment we have
made in Hong Kong. Globally, the number of our active digital customers has now crossed
the 3 million mark. These solid customer needs are the motivation for us to continuously
progress in our online and mobile capabilities.”
Mr Benjamin Hung, Executive Director and CEO of Standard Chartered Hong Kong, said,
“Digitisation has become one of our top priorities as we strive to create a superior banking
experience for our customers. Following the successful launch of our Breeze mobile
banking platform, we are now taking retail banking to the next level with the Des Voeux
Road Branch. With the innovative technology and user-friendly features at this digital
branch, simple banking services can now be done through digital channels and
transactions are settled more efficiently.”
Major lifestyle changes have taken place in the city as customers are more on-the-go, and
this has not gone unnoticed by the bank, which has been continuously innovating in the
realm of digitisation. The Des Voeux Road Branch offers an optimal platform for the bank
and its customers to interact through technology, and provides customers with convenient,
efficient, and environmentally-friendly services.
The Des Voeux Road digital branch is geared towards giving an innovative and unique
customer experience (see annex 1 for list of facilities). Before customers enter the branch,
they are welcomed by the stylish façade with a giant TV that broadcasts up-to-the-minute
financial information. Once in the branch, customers can learn about our Breeze mobile
apps at the Breeze Experience Zone, or scan the QR codes on the iWall with their
smartphones to obtain information about products and services offered by the bank. With
Virtual Queuing, customers can move around the branch while waiting to be served, and
take the time to watch the house views on investment trends as well as market news from
the SCB Channel TV wall. While the Interactive Desk offers one-stop service from product
presentation to online banking sign-up, customers can also browse e-brochures, or find
out about credit card offers. At the digital branch, banking services are now more
environmentally-friendly, as staff introduce products and services using digital platforms
such as Interactive Projectors, and customers sign up for selected products with
e-signature pads.
Standard Chartered is leading the way in digital innovation in the banking industry,
enabling its branch staff to provide convenient, efficient and environmentally-friendly
services to its customers through an interactive platform. The bank will continue to
innovate to offer differentiated service and solutions and to deliver on its promise to be
Here for good.
To download photos: http://www.fingertips.hk/download/DVRpress.zip
For media enquiries:
Corporate Affairs, Standard Chartered Bank (Hong Kong) Limited
Cathy Kwong Tel: 2820 3083
Gabriel Kwan Tel: 2820 3036
or
Fingertips Company Limited
Avis Chan Tel: 9253 6266 / 2851 7100
Evon Yap Tel: 9257 4534 / 2851 7100
Notes to Editors:
Standard Chartered – leading the way in Asia, Africa and the Middle East
Standard Chartered is a leading international banking group. It has operated for over 150 years in some of
the world's most dynamic markets and earns around 90 per cent of its income and profits in Asia, Africa and
the Middle East. This geographic focus and commitment to developing deep relationships with clients and
customers has driven the Bank’s growth in recent years. Standard Chartered PLC is listed on the London
and Hong Kong stock exchanges as well as the Bombay and National Stock Exchanges in India.
With 1,700 offices in 70 markets, the Group offers exciting and challenging international career opportunities
to over 88,000 staff. It is committed to building a sustainable business over the long term and upholding high
standards of corporate governance, social responsibility, environmental protection and employee diversity.
Standard Chartered’s heritage and values are expressed in its brand promise, ‘Here for good’.
The history of Standard Chartered in Hong Kong dates back to 1859. It is currently one of the Hong Kong
SAR’s three note-issuing banks. Standard Chartered incorporated its Hong Kong business on 1 July 2004,
and now operates as a licensed bank in Hong Kong under the name of Standard Chartered Bank (Hong
Kong) Limited, a wholly owned subsidiary of Standard Chartered PLC.
For further information please visit www.standardchartered.com. Follow Standard Chartered at
www.facebook.com/standardchartered and on Twitter @StanChart.
***
Annex 1
Digital Facilities of Standard Chartered Des Voeux Road Branch
Customer Journey – Check in
Virtual Queuing System
to enjoy faster service and better
banking experience
Customer Journey – Waiting Zone
SCB Channel TV Wall
to obtain house view on
investment trends and market
news
Interactive Desk
to read e-brochures, experience
Breeze mobile banking
applications, browse the internet
and use online banking
Self Financial Planner
self-service for customers to
explore their own needs on
mortgages and insurance
products
Customer Journey – Paperless Meeting
A combination of digital
devices to achieve Paperless
Solution
scanners, e-signature pads and
interactive projectors reduce
paper usage
Customer Journey – Exit Experiences
Breeze Experience Zone
to check out nearby credit card
offers and download a suite of
Breeze Apps
Interactive Wall
to check out digital posters and
videos on our corporate
information
iWall
to obtain e-leaflets using QR code
Priority and International Banking Centre
Five senses
To apply the five senses of touch,
sight, hearing, taste and smell
into the new banking experience
